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Illustrator Sandra Suy Teams Up with Rita Ora for adidas Launch


Fans immortalised in responsive digital campaign for Rita Ora’s ‘Pastel Pack’

Illustrator Sandra Suy Teams Up with Rita Ora for adidas Launch

As British pop star Rita Ora reveals her ‘Pastel Pack’ collaboration with adidas, Jelly London illustrator Sandra Suy has lent her own inimitable stylings to the responsive launch campaign.

“We are over the moon and back delighted to announce the launch of Sandra Suy’s brand new illustrations in collaboration with Rita Ora and adidas. Four fans were lucky enough to have their likeness drawn by the talented Sandra Suy, and the digital campaign is going live today,” said a Jelly spokesperson.

 Fashion illustrator Sandra Suy, who has worked for brands like Chloé, Zara and Wella and style institutions like Vogue and Cosmopolitan, had only 10 days to illustrate eight very lucky Rita Ora fans in the campaign promoting Ora’s Pastel Pack collection for adidas.

 Katy, Amelia, Donna and Amy, Lucia, Laura, Sandra and Adrienne were the lucky girls to be portrayed showing off adidas Pastel Pack ensembles with the pop queen herself. Responsiveness is key in this digital campaign: the fans all sent selfies via social media and it was up to Sandra to dress them in the collection with Rita in her illustrations.

“Sandra Suy is the perfect choice of illustrator for the job as she is not only a skilled portrait artist, but has flaunted her aptitude when it comes to vibrant elegance, strapping beauty and creative ingenuity many times. Rita Ora’s Pastel Pack shows the popstar’s romantic feminine side that’s all about femininity and glamour,” said Jelly.

The Pastel Pack launch fits into a wider collaboration between adidas and Rita Ora. Check out the digital campaign here.


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Genres: Fashion & Beauty

Jelly London, Thu, 28 Aug 2014 15:32:46 GMT