Continuing to inspire Australians to rediscover the fun and happiness to be had in everyday life at home, IKEA Australia has released its new Winter campaign under the brand platform, 'The Best Day is the Everyday' to encourage customers into stores this chilly season.
Directed by Jonny & Will at Blinkink, the lively campaign introduces audiences to some colourful new characters. It will broadcast across TV and online and will be supported by IKEA owned channels.
Says Scott Nowell, co-founder and chief creative officer, The Monkeys: "Telling a charming story around IKEA's unique range of products in a fun and engaging way, this latest campaign helps Australians to rediscover the simple joy to be found in everyday life at home."
Says Kristin Bengtsson, country marketing manager, IKEA Australia: "For time poor parents weekday dinners can be a bit stressful, if you're not organised. This charming film shows how, with a well-organised kitchen, we can turn this everyday task into a happy moment together with our kids."
Client: IKEA Australia Country Marketing Manager: Kristin Bengtsson Country External Communications & Media Manager: Peter Moore Marketing Communications Specialist: Joanna Roberts Interior Design Leader: Christine Gough Interior Design Leader: Melissa McInnes
Agency: The Monkeys Chief Creative Officer: Scott Nowell Creative Director: Barb Humphries Senior Copywriters: Tim Pashen & James Harvey Group Content Director: Humphrey Taylor Senior Content Director: Kelly Howard Senior Content Manager: Lauren Shelley Head of Planning: Michael Hogg Planner: Charlotte Marshall Head of TV: Thea Carone Senior Producer: Penny Brown
Media Agency: Mindshare
Production House: Blinkink & FINCH Director: Jonny & Will Executive Producer: Bart Yates & Corey Esse Producer: Kev Harwood Line Producer: Marge McInnes Production Manager: Daisy Bray Storyboard Artist: Jamie Coe Model Maker/Puppeteer: Alexander Berchert Set/Layout Design: Arthur de Borman DOP: Lachlan Milne Puppeteers: Jonny & Will and Alexander Berchert
Edit House: The Editors Senior Producer: Daniel Fry Editor: Ryan Boucher
VFX: Finch Post VFX Producer: Hazel Gibson Head of VFX: Andy Timms On-Set VFX Supervisor: Quade Biddle VFX Artist: Jonte Wendt Grade: Tristan La Fontaine
Sound House: Song Zu Sound Designer: Abby Sie Music Composition: Ramesh Sathiah Executive Producer: Katrina Aquilia Music Licensing: Level Two Track: Boyfriend, Confidence Man