Fri, 01 Mar 2019 14:28:37 GMT
To promote its Greenwich store, IKEA has launched unique upcycled wallets made from old bouncy castles and the iconic FRAKTA bag straps.
Each wallet contains a TfL Oyster Card pre-loaded with £5 to encourage travelling to the store by public transport.
A limited 1200, all individually numbered, have been given to a select group of influencers and local residents in Greenwich and Lewisham.
The campaign was created by IKEA's UK agency of record Mother London.
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Categories: Retail Stores, Retail and RestaurantsMother, Fri, 01 Mar 2019 14:28:37 GMT