IKEA Takes a Stand Against Black Friday with This Side Table

Black Friday: the one day out of 365 days a year where nearly every retailer on the planet gives their customers a chance to save big. Perhaps everyone, except IKEA.

To mark Black Friday, IKEA launched a campaign promoting their $7.99 side table, LACK. But, they did it by simply removing the B from “Black Friday”, leaving only “Lack Friday” followed, by the small price tag and the line: Low prices. Every day.

The message is quite clear: At IKEA, you save 365 days a year. Not just one.