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IKEA Takes a Home Tour Around the World for 24-hour Festival

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In partnership with Edelman UK, PJADAD, Live Nation Sweden and Work&Co, the festival opens doors to 100+ homes across 50 countries

IKEA Takes a Home Tour Around the World for 24-hour Festival

After 70+ years of visiting homes all over the planet, IKEA knows that better living starts with an open door. 

Now, IKEA - in partnership with Edelman UK, PJADAD, Live Nation Sweden and Work&Co is opening the door to 100+ homes in IKEA Festival - it’s first ‘home tour around the world’. Giving you new experiences – from concerts to sustainability, design, food – and much more.

The 24-hour IKEA Festival began at 8am CET, and no registration is required. Starting off each hour, something new is broadcasted and other festival experiences follow. Attendees can see artists, designers, DJ’s, chefs, makers, experts, creators and many other talents turn their living rooms, kitchens, bedrooms and backyards into virtual stages. Visitors can also pick and choose from a library of on-demand content.

In total, the IKEA Festival is taking place in over 100 homes in more than 50 countries. On the global Festival site, everything is available in English. On local Festival sites, most or all content is available in local languages.

After 16th September, the IKEA Festival platform will continue to be available as a hub for everything IKEA knows about making life at home better. New content and life at home experiences will be added throughout the year, building a global community that connects homes all over the world.

“Through hosting the first virtual IKEA Festival, we want to open doors to new experiences and bring people together,” says Olivia Ross Wilson, Communications Director, Ingka Group (IKEA Retail). “For over 70 years, IKEA has conducted home visits to understand the needs, dreams and challenges of the many people and we’re seeing how much has changed in the past 18 months. We want to help as many people as possible to experience and celebrate the weird and wonderful sides of real life at home,” Olivia continues. “Of course, we’re opening our doors, too, and giving everyone a glimpse into the everyday life of IKEA.”


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Client: IKEA

Agencies: Edelman UK, PJADAD, Live Nation Sweden, Work&Co

Categories: Retail and Restaurants , DIY Stores

Edelman, Fri, 17 Sep 2021 08:46:43 GMT