Pride is about more than just a month, so this year IKEA US will continue its tradition and commitment to equality and LGBTQ inclusion by hosting a virtual ‘KIKI’ – an event typically meant for friends to get together, share stories and of course, spill the tea. IKEA’s aptly named ‘I-KIKI’ will feature influential LGBTQ voices Alyssa Edwards and Isis King who will host an Instagram Live open discussion about the importance of diversity and inclusion that will be streamed on their respective Instagram channels (@alyssaedwards_1 and @msisisking). Alyssa and Isis will also play ‘Spill the Tea or Take the D (as in Dare, of course)’ to create a thought-provoking discussion around their own experiences with finding their place in the world and making others welcome, in addition to an array of other relevant topics. The I-KIKI event, developed by Ogilvy New York, will stream live August 22nd at 4 PM EST.
The I-KIKI comes two months after Pride month as IKEA continues its charitable giving partnership with the Ali Forney Center of New York City and the Los Angeles LGBT Center through August 31st, 2020 which will raise funds and awareness for both centers. IKEA US is donating 30% of the sales from the limited-edition STORSTOMMA Rainbow lunch bag between June 1st, 2020 and August 31st, 2020 to provide affordable housing solutions, shelter and support services for homeless LGBTQ youth and seniors.
A humanistic and values driven company, IKEA believes that equality is a human right and that everyone has the right to be treated fairly, regardless of sexual orientation or gender identity. IKEA has a long-standing history of supporting equality of LGBTQ individuals, including being one of the first brands to feature a gay couple in mainstream advertising over 20 years ago.