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IKEA Soothes Mind and Body with Product Pose Yoga

11/09/2020
Advertising Agency
Melbourne, Australia
160
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IKEA Product Pose Yoga was developed by CHE Proximity

CHE Proximity and furniture retailer IKEA have launched Product Pose Yoga – a combination of yoga and retail therapy, for the mind, body and home.

Led by a professional yoga instructor, each of the world-famous yoga poses was matched with IKEA’s new product range, combining physical therapy with retail therapy in a unique shoppable experience that Australians can take part in from the comfort of their living rooms.

The event launched across IKEA’s social channels and was supported by a series of 15 second spots, stills and yogi influencers who are creating more product poses based on other products from the new IKEA catalogue.

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