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IKEA Soothes Mind and Body with Product Pose Yoga



IKEA Product Pose Yoga was developed by CHE Proximity

IKEA Soothes Mind and Body with Product Pose Yoga

CHE Proximity and furniture retailer IKEA have launched Product Pose Yoga – a combination of yoga and retail therapy, for the mind, body and home.

Led by a professional yoga instructor, each of the world-famous yoga poses was matched with IKEA’s new product range, combining physical therapy with retail therapy in a unique shoppable experience that Australians can take part in from the comfort of their living rooms.

The event launched across IKEA’s social channels and was supported by a series of 15 second spots, stills and yogi influencers who are creating more product poses based on other products from the new IKEA catalogue.

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Genres: People

Categories: Retail Stores, Retail and Restaurants

CHEP Network, Fri, 11 Sep 2020 02:54:41 GMT