senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

IKEA Saudi Arabia's Kitsch Campaign Shows What it Feels Like to be Part of the Furniture

05/10/2021
Advertising Agency
Chicago, USA
500
Share
As inhabitants begin to become part of the décor, Leo Burnett's campaign launches IKEA's biggest annual sale in Saudi Arabia and Bahrain

Leo Burnett Saudi Arabia’s latest campaign for IKEA is beautifully kitsch and stunningly crafted to promote IKEA’s biggest annual sale in Saudi Arabia and Bahrain.

The campaign features classic Saudi homes filled with floral prints, framed tapestries, chipped vases and worn-out furniture. There’s a garish floral living room, an outgrown bedroom, a dining room for daily boring dinners, and in each setting, the inhabitants have literally become part of the furniture.

The campaign is a playful reminder that when you own things for too long, you can begin to feel as dreary and worn out as the objects around you. The solution? IKEA’s biggest annual sale in Saudi Arabia and Bahrain, with discounts of up to 70%.

The campaign is supported with online videos, now screening on Instagram, all designed to remind people that there’s no better time to redecorate with discounts of up to 70% at IKEA. Even the music in the short films is frozen in time, inspired by cliché 80s elevator music.

Mohammed Bahmishan, chief creative officer at Leo Burnett Saudi Arabia says: “Our on-going quest with IKEA is to land on the right insight that connects with people, coupled with a fresh perspective for the execution.”

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from Leo Burnett Worldwide
Operation No Grey
FIAT
03/07/2023
215
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0