IKEA Reimagine the Japanese Alleyway

Japanese agency TBWA\Hakuhodo and IKEA have reimagined the alleyways of Tokyo.

 

Many traditional Japanese homes are very small, which IKEA claim can lead to rather unimaginative interior design. However, to prove that this doesn’t have to be the case, IKEA and TBWA\Hakuhodo developed a campaign that involved filling small alleyways, or ‘sukima’ as is their Japanese translation, with furniture. 

 

The end products of these decked out tiny spaces were beautifully designed, cosy places, reminiscent of home. They completely changed the street scene and spurred Japanese small homeowners into more creative interior design. 

 

A website was launched [http://ikea-sukima.com/], complete with a competition to win the furniture sets. 

 

 

Credits

 

Client: IKEA Japan
Title: SUKIMA GALLERY


Agency: TBWA HAKUHODO


Production: TYO Monster


Executive Creative Director: Kazoo Sato


Copy Writer: Chino Yamaguchi


Designer: Katsuhiro Shimizu, Keisuke Shimizu 

Production/Producer: TYO Monster 

Promotion Planner: Yoshitaka Kobayashi 

Interactive Planner: Masashi Matsukura


Art: Kiyoshi Kagiyama (Nitto Soubi Inc.)


Web production: mount inc.