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IKEA Products Get Their Groove On In This Quirky New Music Video

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Editors' Choice: Twerking pandas, lively lampshades & more star in BBH Asia Pacific & Stink Shanghai's new IKEA promo

IKEA Products Get Their Groove On In This Quirky New Music Video

Get ready for the biggest housewarming party ever - the opening of Malaysia’s second IKEA store in Cheras, a suburb of Kuala Lumpur.

To celebrate the opening of the new IKEA Cheras store, BBH Asia Pacific has created a music video, featuring the brightest stars of IKEA stores – its products.

In the execution, IKEA products dance and encourage you to ‘Get Che-ras to Cheras’. Said Tinus Strydom and Maurice Wee, Creative Directors, BBH Asia Pacific: "A catchy tune, a funny pun, a twerking panda. I think we used all the tricks in the book to make sure people know about the new IKEA Cheras."

Said Tracy Pang, Marketing Manager, IKEA Malaysia: “The music video fits perfectly with the occasion - to get Malaysians from all walks of life excited about the biggest housewarming party in Malaysia!”

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Music Production: Fuse Adventures in Audio

Production Company

Director: Nieto 

Executive Producer: Desmond Loh, Louis Kwan

Producer: Charles Renard

Production Company: Stink Shanghai

Creative Agency

Art Director: Marcus Yuen

Copywriter: KC Hong, Ross Fowler

Creative Agency: BBH Asia Pacific

Executive Creative Director: Scott Mcclelland

Producer: Wendi Chong

Project Director: Lesley Chelvan

Social: Josie Khng

Genres: Music & Sound Design, Music performance

Categories: Home Appliances, Furniture

BBH Singapore, Tue, 03 Nov 2015 11:08:06 GMT