Tue, 03 Nov 2015 11:08:06 GMT
Get ready for the biggest housewarming party ever - the opening of Malaysia’s second IKEA store in Cheras, a suburb of Kuala Lumpur.
To celebrate the opening of the new IKEA Cheras store, BBH Asia Pacific has created a music video, featuring the brightest stars of IKEA stores – its products.
In the execution, IKEA products dance and encourage you to ‘Get Che-ras to Cheras’. Said Tinus Strydom and Maurice Wee, Creative Directors, BBH Asia Pacific: "A catchy tune, a funny pun, a twerking panda. I think we used all the tricks in the book to make sure people know about the new IKEA Cheras."
Said Tracy Pang, Marketing Manager, IKEA Malaysia: “The music video fits perfectly with the occasion - to get Malaysians from all walks of life excited about the biggest housewarming party in Malaysia!”
view more - Creative
Music Production: Fuse Adventures in Audio
Executive Producer: Desmond Loh, Louis Kwan
Producer: Charles Renard
Production Company: Stink Shanghai
Art Director: Marcus Yuen
Copywriter: KC Hong, Ross Fowler
Creative Agency: BBH Asia Pacific
Executive Creative Director: Scott Mcclelland
Producer: Wendi Chong
Project Director: Lesley Chelvan
Social: Josie Khng
Genres: Music & Sound Design, Music performance
Categories: Home Appliances, FurnitureBBH Singapore, Tue, 03 Nov 2015 11:08:06 GMT