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IKEA Products Come to Life as a Family in New Australian Campaign

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Two fun spots by The Monkeys, directed by FINCH and Blinkink’s Jonny & Will

IKEA Products Come to Life as a Family in New Australian Campaign

Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its new Autumn campaign via The Monkeys, under the brand platform, 'The Best Day is the Everyday' to encourage customers into stores this season.

Directed by Jonny & Will at Blinkink, the campaign is narrated by Swedish actress Lena Endre. It will broadcast across TV, cinema and online and will be supported by IKEA owned channels.

Says Scott Nowell, co-founder and chief creative officer, The Monkeys: "Helping Australians rediscover the happiness in everyday life at home, the latest campaign for IKEA introduces a host of new colourful characters who tell the story around the distinctive IKEA products in an energetic and memorable way."

Says Kristin Bengtsson, national marketing manager, IKEA Australia: "Bringing a sense of warmth to this season's IKEA campaign, the spot features a set of endearing yet playful product heroes that encourage us to reconsider how we celebrate the happiness to be had in the everyday, inspiring us to be more conscious and look at the familiar differently."

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Brand: IKEA Australia

Post Production / VFX

Grade: Tristan La Fontaine

Head of Production: Andy Timms

Post Production Company: Finch Post

Producer: Hazel Gibson

VFX Supervisor: Quade Biddle

Visual Effects Artist: Jonte Wendt


Modelling: Alexander Berchert

Storyboard Artist: Jamie Coe

Creative Agency

Chief Creative Officer: Scott Nowell

Content Director: Lauren Shelley (Senior)

Creative Agency: The Monkeys

Group Content Director: Humphrey Taylor

Head of TV / Production: Thea Carone

Planner: Charlotte Marshall

Senior Content Manager: Lauren Shelley

Senior Copywriter: Tim Pashen, James Harvey

Senior Producer: Penny Brown

Media Agency

Media Agency: Mindshare

Production Company

Director: Jonny & Will

DOP: Lachlan Milne

Executive Producer: Bart Yates, Corey Esse

Producer: Kev Harwood

Production Company: Blinkink & FINCH

Production Manager: Daisy Bray

Line Producer: Marge McInnes


Composer: Ramesh Sathiah

Executive Producer: Katrina Aquilia

Licensing : Level Two

Sound Design: Song Zu

Sound Engineer: Abby Sie


Edit Company: The Editors

Editor: Ryan Boucher

Senior Producer: Daniel Fry

The Monkeys, Tue, 14 Mar 2017 01:34:18 GMT