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Ikea Middle East Ad Invites Us to Break the Monotony of Our Robotic Lives

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Humanoid robot story film developed by Ogilvy Dubai sheds light on the rigid ways of life that we need to repair

Ikea Middle East Ad Invites Us to Break the Monotony of Our Robotic Lives

Continuing its journey, and marking its 75th year, IKEA, the region’s favourite Swedish home furnishing brand, helps celebrate oneself and individuality with its new catalogue launch.

Centred on the impact of our surrounding environments, the brand highlights a truth which is often short-sighted, a fast-paced everyday life that has dehumanised the nation.

Presenting the story of a humanoid robot, IKEA wants to shed light on the rigid way of life which is in dire need of a repair. Where life could be cold, monotonous and filled with routine on the outside, with a tendency to drain us until the very last drop.

Narrating its story through the lens of a non-human individual, IKEA showcases the story of an average person going home from work. Displaying the transformative power of an individual’s home, IKEA reminds us that ‘home’ is where we feel free to truly be ourselves. Your living room is a space where you can finally let go, relax and become your true self again. It’s where you feel alive again.

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Advertiser: IKEA, Middle East

National Marketing Manager: IKEA Regional General Manager Marketing, Communications & Interior Design

PR and Social Media Manager: Binita Roy

Post Production / VFX

Editor: David Zavadescu

Art Director: Charbel Neiame

Photographer: Joe Sassine

Production Company

Production Company: Big Kahuna Films

Makeup Artist: Merve Cangokce

Wardrobe: Angela Schnoeke-Paasch

Producer: Chady El Khal, Claudia Ibrahim


Director: Santiago Zannou

Director of Photography: James Adey

Creative Agency

Creative Agency: Ogilvy, Dubai

Copywriter: Aditya Hariharan

Art Director: Hugo Rochette

Producer: Aly Seifelnasr

Chief Creative Officer: Juggi Ramakrishnan

Regional Creative Director: Juliana Paracencio

Business Director: Tarek Shawki

Group Account Directors: Mahmoud Hassan

Genres: Visual VFX, People

Categories: Retail and Restaurants , Retail Stores, Wed, 22 Aug 2018 11:43:11 GMT