Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

IKEA Makes Home Count in Touching Home Made Film



Shot and edited by the TBWA\Singapore team, the spot for IKEA celebrates the support of people staying home during the coronavirus outbreak

IKEA Makes Home Count in Touching Home Made Film

IKEA wants to thank everyone who is staying home and playing their part to keep the world safe. 

And what better way than through a film, made entirely from home? 

The film celebrates the simple joys that come with making home count - like making cuddles count, making playtime count and making working from home count. 

In a new reality of social distancing and legal health obligations to stay home, creative agency TBWA\ Singapore rallied their agency to capture and share their life at home as it is – true to its raw and authentic nature. 

The result – a charming home-made film shot, edited and produced in homes across Singapore. 

Said Andy Grant, ECD, TBWA\Singapore: “We wanted to celebrate all that we can achieve at home, from being creative, to being spontaneous, to adapting to the daily challenges of our new reality while keeping safe. Making a home-made film about home felt like a lovely way to inspire and share an insight into what so many of us are experiencing right now.” 

Said Nigel Richardson, Head of Marketing, IKEA Southeast Asia: “Overnight, our homes have become our office, playground, restaurant, and sanctuary all-in-one. At IKEA, we’ve always believed in the importance of home, and the home is more important now than ever in these times. We want to encourage people to stay inside, stay safe and remember to enjoy time with loved ones at home.”


Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Retail and Restaurants , DIY Stores

TBWA Worldwide, Fri, 03 Apr 2020 11:26:12 GMT