IKEA Knows There's No Place Like Home During the Covid-19 Pandemic

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McCann Madrid and IKEA pay tribute to the safety of home
IKEA Knows There's No Place Like Home During the Covid-19 Pandemic

The home has always been our refuge, and now, it’s the best way to protect ourselves and others from this unprecedented situation. That’s why IKEA Spain wants to pay tribute to our homes—the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination 

The new campaign in partnership with McCann Spain, #YoMeQuedoEnCasa (I Stay Home) was created in the spirit of celebrating our homes. The film encourages us to see their home from a new perspective, and challenges us to view it as a place we can enjoy new experiences together. 

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BRAND AND PRODUCT: IKEA – STAYHOME

AGENCY: McCANN MADRID

CAMPAIGN: STAYHOME

CLIENT/AGENCY

CREATIVE CONCEPT AND IDEA: MCCANN MADRID

CLIENT TEAM: LAURA DURÁN, RAFAEL JIMÉNEZ, CATARINA BASTOS, PABLO SÁNCHEZ, ANA ORDOÑEZ, MAR AMADOR

AGENCY TEAM

CREATIVE TEAM: MÓNICA MORO, RAQUEL MARTÍNEZ, FERNANDO CEREZO, TERESA MESONERO, ALEJANDRA DE LUIS

ACCOUNT TEAM: JAVIER PASCUAL ELENA RODRÍGUEZ, SONSOLES SAN JOSÉ, CLAUDIA SOLANO, ALEJANDRA SIERRA

PLANNER: JUAN MANUEL RAMIREZ

PRODUCTION TEAM: PALOMA ADRIEN, PAULA GARCIA, VANESSA PIZARRO, ELISA CHIA

PRODUCTION

FOOTAGE: DEVELOPED BY IKEA GLOBAL

POST PRODUCTION: CRAFT MADRID

Genres: People, Storytelling

Categories: Retail and Restaurants , DIY Stores

McCann Worldgroup, 2 months ago