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IKEA Furniture Becomes 'Fearniture' in Clever Halloween Ads

Creative 171 Add to collection

DDB Group Italy finds the scary sides of pieces of IKEA furniture by playing with their shadows for Halloween

IKEA Furniture Becomes 'Fearniture' in Clever Halloween Ads

IKEA Italy is wishing us a Happy Halloween with a collection three ads that transform its products into images more suitable for the culmination of Spooky Season.
Using careful positioning and lighting, the campaign by DDB Group Italy presents photographs of the shadows of three IKEA products - a stool, a desk chair and clothes hanging rack - to make them look like a monster, a ghost and a spider respectively.

The campaign is called 'The Fearniture Collection'.

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Title: The Fearniture Collection

Client: IKEA Italy

Advertising Agency: DDB Group Italy

Chief Creative Officer: Luca Cortesini

Creative Directors: Samantha Scaloni, Marco Zilioli

Account Director: Davide Bergna

Account Supervisor: Azzurra Ricevuti

Photographer: Francesco Van Straten

Post-Production: B612 Studio

DDB EMEA, Fri, 29 Oct 2021 15:42:05 GMT