IKEA Furniture Becomes 'Fearniture' in Clever Halloween Ads
DDB Group Italy finds the scary sides of pieces of IKEA furniture by playing with their shadows for Halloween
IKEA Italy is wishing us a Happy Halloween with a collection three ads that transform its products into images more suitable for the culmination of Spooky Season.
Using careful positioning and lighting, the campaign by DDB Group Italy presents photographs of the shadows of three IKEA products - a stool, a desk chair and clothes hanging rack - to make them look like a monster, a ghost and a spider respectively.
The campaign is called 'The Fearniture Collection'.
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DDB EMEA, Fri, 29 Oct 2021 15:42:05 GMT
Title: The Fearniture Collection
Client: IKEA Italy
Advertising Agency: DDB Group Italy
Chief Creative Officer: Luca Cortesini
Creative Directors: Samantha Scaloni, Marco Zilioli
Account Director: Davide Bergna
Account Supervisor: Azzurra Ricevuti
Photographer: Francesco Van Straten
Post-Production: B612 Studio