Russian agency Instinct concocts a series of dens modelled on the iconic flatpack instruction designs
If you’re going to stay in, you might as well stay in with style. That’s why IKEA has elevated the humble living room den with a new content campaign from Russian agency Instinct, part of the BBDO Group.
The social campaign depicts a series of elaborate dens, ranging from a wigwam to a full-on castle – all made from tables, lamp post, cushions and blankets available from IKEA. With parents struggling to combine fulltime work with home schooling and entertaining the kids, it’s a smart idea that should keep children entertained. And for adults, with or without kids, who doesn’t want to snuggle into a fantasy fortress and forget the real world for an hour or four?
The campaign comes just as Russia experiences its Covid-19 peak, though government recently announced that it would be easing some restrictions.