Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

IKEA Continues To Celebrate The Everyday In New Storage Solution Campaign via The Monkeys

234

ADD TO COLLECTION

Directed by Jonny & Will at Blinkink, the TV broadcast campaign is narrated by Swedish actress Lena Endre

IKEA Continues To Celebrate The Everyday In New Storage Solution Campaign via The Monkeys

Inspiring Australians to experience the happiness to be had in everyday life at home, IKEA Australia has released its new autumn retail campaign with a focus on smart storage solutions, under the brand platform, 'The Best Day is the Everyday' via The Monkeys.

For the many Australian families faced with a lack of storage solutions in small living spaces, the campaign highlights a range of storage products to help with organisation; and the sense of joy when everything finds its perfect place.


IKEA_STILL_2.jpg Says Barbara Humphries, creative director, The Monkeys: "IKEA's products have so much character and usefulness, it's a real joy to be able to bring those features to life each season."

Says Kristin Bengtsson, national marketing manager, IKEA Australia: "We're very happy with this playful autumn campaign and hope it will inspire many Australian families to find the happiness to be had in the everyday when things are stored away and clutter-free. The aim is to free up more time to be able to focus on the fun stuff in life.

"It complements our series of unique spots that differentiate IKEA from our competitors, while successfully engaging and motivating consumers to visit our stores and website."

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
The Monkeys, Wed, 11 Apr 2018 00:01:46 GMT