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IKEA Continues To Celebrate The Everyday In New Storage Solution Campaign via The Monkeys

Creative 233 Add to collection

Directed by Jonny & Will at Blinkink, the TV broadcast campaign is narrated by Swedish actress Lena Endre

IKEA Continues To Celebrate The Everyday In New Storage Solution Campaign via The Monkeys

Inspiring Australians to experience the happiness to be had in everyday life at home, IKEA Australia has released its new autumn retail campaign with a focus on smart storage solutions, under the brand platform, 'The Best Day is the Everyday' via The Monkeys.

For the many Australian families faced with a lack of storage solutions in small living spaces, the campaign highlights a range of storage products to help with organisation; and the sense of joy when everything finds its perfect place.

IKEA_STILL_2.jpg Says Barbara Humphries, creative director, The Monkeys: "IKEA's products have so much character and usefulness, it's a real joy to be able to bring those features to life each season."

Says Kristin Bengtsson, national marketing manager, IKEA Australia: "We're very happy with this playful autumn campaign and hope it will inspire many Australian families to find the happiness to be had in the everyday when things are stored away and clutter-free. The aim is to free up more time to be able to focus on the fun stuff in life.

"It complements our series of unique spots that differentiate IKEA from our competitors, while successfully engaging and motivating consumers to visit our stores and website."

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Advertiser: IKEA Australia

Marketing Manager: Kristin Bengtsson

Marketing Communications Manager : Erin Falconer

Marketing Communications Executive: Erin Burges

Post Production / VFX

Post Production Company: FINCH Post

Colourist: Billy Wychgel

VFX Supervisor: Andy Timms

Producer: Jayne da Costa

Visual Effects Artist: Jonte Wendt & Lee Sandiford


Sound Company: Song Zu

Creative Agency

Creative Agency: The Monkeys

Art Director: Katyana O’Neill

Group Account Directors: Humphrey Taylor

Content Director: Lauren Shelley

Content Executive: Will Davies

Group Chief Creative Officer: Scott Nowell

Senior Content Director: Rebecca Tearle

Copywriters: Andrew Hurwitz & Cyndall McInerney

Co-Founders: Scott Nowell, Mark Green

Agency Producer: Penny Brown

Production Company

Production Company: Blink Ink & FINCH

Director: Jonny + Will

Producer: JoClaire Thompson

Executive Producers: Bart Yates & Corey Esse


Song: Bubblegum

Artist: Confidence Man

Original Composition: Ramesh Sathiah

Executive Producer: Lesley Chambers


Edit Company: The Editors

Editor: Ryan Boucher

Executive Producer: Nicoletta Rousianos

Senior Producer: Daniel Fry

The Monkeys, Wed, 11 Apr 2018 00:01:46 GMT