Wed, 11 Apr 2018 00:01:46 GMT
Inspiring Australians to experience the happiness to be had in everyday life at home, IKEA Australia has released its new autumn retail campaign with a focus on smart storage solutions, under the brand platform, 'The Best Day is the Everyday' via The Monkeys.
For the many Australian families faced with a lack of storage solutions in small living spaces, the campaign highlights a range of storage products to help with organisation; and the sense of joy when everything finds its perfect place.
Says Barbara Humphries, creative director, The Monkeys: "IKEA's products have so much character and usefulness, it's a real joy to be able to bring those features to life each season."
Says Kristin Bengtsson, national marketing manager, IKEA Australia: "We're very happy with this playful autumn campaign and hope it will inspire many Australian families to find the happiness to be had in the everyday when things are stored away and clutter-free. The aim is to free up more time to be able to focus on the fun stuff in life.
"It complements our series of unique spots that differentiate IKEA from our competitors, while successfully engaging and motivating consumers to visit our stores and website."
Advertiser: IKEA Australia
Marketing Manager: Kristin Bengtsson
Marketing Communications Manager : Erin Falconer
Marketing Communications Executive: Erin Burges
Post Production Company: FINCH Post
Colourist: Billy Wychgel
VFX Supervisor: Andy Timms
Producer: Jayne da Costa
Visual Effects Artist: Jonte Wendt & Lee Sandiford
Sound Company: Song Zu
Creative Agency: The Monkeys
Art Director: Katyana O’Neill
Group Account Directors: Humphrey Taylor
Content Director: Lauren Shelley
Content Executive: Will Davies
Group Chief Creative Officer: Scott Nowell
Senior Content Director: Rebecca Tearle
Copywriters: Andrew Hurwitz & Cyndall McInerney
Co-Founders: Scott Nowell, Mark Green
Agency Producer: Penny Brown
Production Company: Blink Ink & FINCH
Director: Jonny + Will
Producer: JoClaire Thompson
Executive Producers: Bart Yates & Corey Esse
Artist: Confidence Man
Original Composition: Ramesh Sathiah
Executive Producer: Lesley Chambers
Edit Company: The Editors
Editor: Ryan Boucher
Executive Producer: Nicoletta Rousianos
Senior Producer: Daniel Fry