IKEA Celebrates Toronto Basketball Champions with Housewarming Plants
Rethink Canada helps capitalise on the 'Plant Guy' viral sensation with the promotion of IKEA's live plants
After the Toronto Raptors recently won the NBA, citizens would give just about anything to keep their MVP, Kawhi Leonard, in the city and playing for the Raptors. One particular fan, fondly known as 'Plant Guy', found himself on the news offering up his plant as a housewarming gift to Kawhi. It became a viral sensation, inspiring others fans to bring their plants to the championship parade on Monday.
IKEA Canada was quick to react on social media
to promote their live plants as housewarming gifts for champions. Their marketing team had fun responding to comments on Instagram with personalised jokes and hashtags, like #WeTheForest and #YouStay to ones they particularly liked.
If you didn’t know IKEA sells real plants, you do now. Fun fact, they also happen to look great next to the Championship Trophy.
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Brand: IKEA Canada
Clients: Santiago Arbelaez, Jordan Sequeira, Caroline Hayes
Creative Agency: Rethink Canada
Creative Director: Joel Holtby, Aaron Starkman
Art Director: Zachary Bautista, Alexandra McGuirk-Penedo
Writer: Andrew Chhour
Account Service: Sarah Riedlinger, Megan Christopher
Categories: Retail and Restaurants , Retail StoresRethink, Wed, 19 Jun 2019 16:19:21 GMT