senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

IKEA Celebrates Toronto Basketball Champions with Housewarming Plants

19/06/2019
Advertising Agency
Toronto, Canada
252
Share
Rethink Canada helps capitalise on the 'Plant Guy' viral sensation with the promotion of IKEA's live plants
After the Toronto Raptors recently won the NBA, citizens would give just about anything to keep their MVP, Kawhi Leonard, in the city and playing for the Raptors. One particular fan, fondly known as 'Plant Guy', found himself on the news offering up his plant as a housewarming gift to Kawhi. It became a viral sensation, inspiring others fans to bring their plants to the championship parade on Monday. 

IKEA Canada was quick to react on social media to promote their live plants as housewarming gifts for champions. Their marketing team had fun responding to comments on Instagram with personalised jokes and hashtags, like #WeTheForest and #YouStay to ones they particularly liked. 

If you didn’t know IKEA sells real plants, you do now. Fun fact, they also happen to look great next to the Championship Trophy. 

Agency / Creative