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IKEA Celebrates Toronto Basketball Champions with Housewarming Plants

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Rethink Canada helps capitalise on the 'Plant Guy' viral sensation with the promotion of IKEA's live plants

IKEA Celebrates Toronto Basketball Champions with Housewarming Plants
After the Toronto Raptors recently won the NBA, citizens would give just about anything to keep their MVP, Kawhi Leonard, in the city and playing for the Raptors. One particular fan, fondly known as 'Plant Guy', found himself on the news offering up his plant as a housewarming gift to Kawhi. It became a viral sensation, inspiring others fans to bring their plants to the championship parade on Monday. 

IKEA Canada was quick to react on social media to promote their live plants as housewarming gifts for champions. Their marketing team had fun responding to comments on Instagram with personalised jokes and hashtags, like #WeTheForest and #YouStay to ones they particularly liked. 

If you didn’t know IKEA sells real plants, you do now. Fun fact, they also happen to look great next to the Championship Trophy. 

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Brand: IKEA Canada

Clients: Santiago Arbelaez, Jordan Sequeira, Caroline Hayes

Creative Agency

Creative Agency: Rethink Canada

Creative Director: Joel Holtby, Aaron Starkman

Art Director: Zachary Bautista, Alexandra McGuirk-Penedo

Writer: Andrew Chhour

Account Service: Sarah Riedlinger, Megan Christopher

Categories: Retail and Restaurants , Retail Stores

Rethink, Wed, 19 Jun 2019 16:19:21 GMT