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IKEA Canada Introduces Toronto Downtown Store with Inspired Real Life Windows

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Rethink transforms downtown Toronto homes into showroom displays

IKEA Canada Introduces Toronto Downtown Store with Inspired Real Life Windows

IKEA Canada's much anticipated Toronto Downtown location opened this week.

Given that home furnishing inspiration is core to the IKEA offer, inspiration became the subject of its social advertising to promote the new downtown store. In 'Window Shopping' IKEA Canada collaborated with Rethink to transform Toronto homes into showroom displays. Windows of real homes, reflecting real lives, became out-of-home ads for the IKEA Toronto Downtown – Aura store.

Live-action billboards of IKEA room settings include:

  • a Queen St. West apartment
  • a Distillery District condo
  • a semi-detached in Roncesvalles
  • homes in Cedarvale and midtown Toronto

Just as the room settings throughout IKEA showrooms reflect the needs and dreams of how customers live at home, the IKEA 'Window Shopping' campaign features varied products and layouts that reflect different lifestyles of city dwellers, from an actual mother and daughter playing cards in a family room to a bachelor enjoying a coffee in his cosy living room.

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Client: IKEA

Chief Creative Officer: Aaron Starkman

Head of Art & Creative Director: Joel Holtby

Creative Director: Zachary Bautista

Associate Creative Director: Geoff Baille

Copywriter: Geoff Baille

Art Director: Zachary Bautista

Chief Strategy Officer: Sean McDonald

Strategy Director: Shereen Ladha

Senior Integrated Producer: Terri Winter

Production House: Undivided Creative Inc.

Director: Jeremy Thompson

Director of Photography: Jeremy Thompson

Production House Producer: Christa Lindsay

Studio Artist: Brad Kumar, Todd Bennett, Justin Chan, Stephanie Sherwood, Nabil

Editor: Tyler Erdelac

Colour / VFX: Hardave Grewal, Dan Mccarthy

Audio House: Vapor Music

Music Director: Ted Rosnick

Audio Producer: Kailee Nowosad

Casting: Groundglass Casting (hero), Faces and Places Talent Agency (background)

Categories: Retail Stores, Retail and Restaurants

Rethink, Fri, 27 May 2022 15:23:03 GMT