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IKEA Brings Choice Back to Your Life in Comedy Campaign

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BBH Singapore created four funny domestic films to launch a new IKEA store in Malaysia

IKEA Brings Choice Back to Your Life in Comedy Campaign
BBH Singapore teases audiences with the promise of ‘Choice’ to launch IKEA’s third new store in Malaysia, the biggest in Southeast Asia to date.
There are some things in life you can't choose. Like your mother-in-law or your daughter’s boyfriend or even your wife’s beloved cats. 
But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings.
The campaign features four films, supported by digital, TV, print, outdoor and radio.
A series of films – capturing everyday domestic life – were shot by renowned Argentinian film director Augusto G Zapiola, known for his subtle observational humour.
Said Nikhil Panjwani, Creative Director, BBH Singapore said: “Our actors, who didn’t speak a word of English were getting instructions from Augusto who spoke mostly in Spanish. It was fascinating how just hand gestures and body language saved the day and nothing was lost in translation.”
Said Augusto G Zapiola, said: "From the first call with the agency and client, I knew we were all on the same boat, free to experiment and collaborate during the whole process. I am really happy with the result."
The films will launch in Malaysia this week.

IKEA - HER BOYFRIEND - Now, There’s Choice 

KEA - HER CATS - Now, There’s Choice 

IKEA - YOUR MOTHER-IN-LAW - Now, There’s Choice 

IKEA - HER CRAVINGS - Now, There’s Choice
view more - Creative
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Post Production / VFX

Post Production Company: The Quiet Lab

Creative Agency

Art Directors: Ronald Bunaidi, Soo Yeon Bae

Copywriters: Keng Chien Hong, Nikhil Panjwani

Creative Agency: BBH Singapore

Executive Creative Director: Joakim Borgstrom

Planning Director: Rebecca Ash

Producer: Wendi Chong

Production Service

Production Service Company: Two Monkeys, Bangkok

Production Company

Director: Augusto G Zapiola

Co-Director: Nano Tidone

DOP: Christos Voudouris

Production Company: Argentina Cine, Buenos Aires


Composer: Bigotes Musica


Editor: Lee Hwee

Categories: White Goods, Home Appliances

BBH Singapore, Wed, 15 Nov 2017 10:59:25 GMT