IKEA Australia Launches Klippbok iPad App

IKEA Australia has just launched KLIPPBOK, an inspiration platform that allows customers to experiment with their favourite IKEA products and create innovative ideas for their home on their iPad and desktop.

 

Based on the success of a moodboard site with IKEA fans earlier this year, we created KLIPPBOK (Swedish for scrapbook) - a scrapbooking tool that gives users the creative freedom to bring their ideas to life while developing moodboards, scrapbooks and even full roomsets.

 

 

Rebecca Darley, National Marketing Manger, IKEA Australia says: “This is part of our ongoing strategy to give Aussies the confidence to get more involved and bring life to their home in a fun and engaging way. We know our customers are looking for inspiration and ideas, and the KLIPPBOK app gives them the confidence to try new things and have a go.”

 

Users can share their inspiration with friends to get a second opinion, share it on Facebook or post it on the KLIPPBOK gallery.

 

The app was created and developed by The Monkeys and built by Nomad.

 

You can download the app here: http://bit.ly/UXFoZj

 

Credits

 

Agency: The Monkeys

Executive Creative Director: Justin Drape

Creative Director: Noah Regan

Digital Creative Director: Jay Gelardi

Digital Head of Art: Kristian Saliba

Copywriter: Karen Ferry

Group Content Director: Clare Jones

Senior Content Director: Kate Blackadder

Digital Director: Ben Cooper

Content Manager Priyanka Patel

Senior Digital Producer: Debbie Sit

Technical Director Kynan Hughes

Lead Technical Developer: Adam Robertson

Senior Digital Designer: Tim Grout

Production Company: Nomad

David McGowan: Managing Director 

Kerstin Keimling: Senior Digital Producer 

Jim Wild: Head of Technical Development 

Lucy Minshall: Developer