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IKEA Australia Launches Klippbok iPad App

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Customers able to experiment with their favourite products, via The Monkeys

IKEA Australia Launches Klippbok iPad App

 

IKEA Australia has just launched KLIPPBOK, an inspiration platform that allows customers to experiment with their favourite IKEA products and create innovative ideas for their home on their iPad and desktop.
 
Based on the success of a moodboard site with IKEA fans earlier this year, we created KLIPPBOK (Swedish for scrapbook) - a scrapbooking tool that gives users the creative freedom to bring their ideas to life while developing moodboards, scrapbooks and even full roomsets.
 
 
Rebecca Darley, National Marketing Manger, IKEA Australia says: “This is part of our ongoing strategy to give Aussies the confidence to get more involved and bring life to their home in a fun and engaging way. We know our customers are looking for inspiration and ideas, and the KLIPPBOK app gives them the confidence to try new things and have a go.”
 
Users can share their inspiration with friends to get a second opinion, share it on Facebook or post it on the KLIPPBOK gallery.
 
The app was created and developed by The Monkeys and built by Nomad.
 
You can download the app here: http://bit.ly/UXFoZj
 
Credits
 
Agency: The Monkeys
Executive Creative Director: Justin Drape
Creative Director: Noah Regan
Digital Creative Director: Jay Gelardi
Digital Head of Art: Kristian Saliba
Copywriter: Karen Ferry
Group Content Director: Clare Jones
Senior Content Director: Kate Blackadder
Digital Director: Ben Cooper
Content Manager Priyanka Patel
Senior Digital Producer: Debbie Sit
Technical Director Kynan Hughes
Lead Technical Developer: Adam Robertson
Senior Digital Designer: Tim Grout
Production Company: Nomad
David McGowan: Managing Director 
Kerstin Keimling: Senior Digital Producer 
Jim Wild: Head of Technical Development 
Lucy Minshall: Developer
 
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lbbonline.com, Mon, 26 Nov 2012 12:02:00 GMT