Directed by Jonny & Will at Blinkink and FINCH, the campaign is narrated by acclaimed Swedish actress Lena Endre
Inspiring Australians to experience the joy and happiness in everyday life at home, IKEA Australia via The Monkeys, has released its new summer retail campaign under the brand platform, 'The Best Day is the Everyday' to stimulate a visit to IKEA during the summer season.
Says Kristin Bengtsson, national marketing manager, IKEA Australia: "This summer we're visiting an Australian home where the 'grandkids' are playfully enjoying a game of hide and seek; celebrating the everyday happiness to be had at home."
It will broadcast across TV and online and will be supported by IKEA owned channels.
Says Barb Humphries, creative director, The Monkeys: "Summer is a time for play, as well as for having afternoon naps. With IKEA, there's plenty of room for both."