CHEP Network
Thu, 29 Aug 2019 03:26:15 GMT
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IKEA Appoints CHE Proximity as New Creative Agency
IKEA ends creative partnership with incumbent agency The Monkeys
Says Flora Li, commercial manager for IKEA Australia: “The combination of CHE Proximity’s strategic insights and purpose-led creativity was a great match and we hope will allow us to give our consumers more ways to engage with us. They brought a unique perspective to the pitch process and we look forward to a long partnership with them.”
Says David Halter, chief strategy officer, CHE Proximity: “When we opened CHEP in Sydney ‘IKEA’ was on our new business wall as a brand we wanted to work on. To win this pitch is a career highlight for us all. IKEA is one of the world’s most iconic purpose-led companies and it’s such a privilege to now be responsible for the brand in this market.”
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