IKEA and Pizza Hut Hong Kong Collab on Swedish Meatball Pizza

Creative 377 Add to collection
Ogilvy Hong Kong campaign also includes the SÄVA, an iconic piece of IKEA furniture
IKEA and Pizza Hut Hong Kong Collab on Swedish Meatball Pizza

Pizza Hut Hong Kong and IKEA have collaborated on a new unique pizza that uses IKEA’s iconic meatballs as a topping. The promotion also includes the SÄVA - a classic piece of Swedish flat-pack furniture (which even comes in its own giant pizza box) for use as a table to gather round as fans enjoy their Pizza Hut X IKEA Pizza.

The campaign - by Ogilvy Hong Kong - kicked-off last week, with both brands instigating a cheeky back and forth on social media as a teaser. One included a post of a Pizza Hut delivery driver asleep in an IKEA store, with another post showing the boardroom ‘moment’ when a new recipe had been discovered.

“This campaign shows the playful side of Pizza Hut, and that our credentials can move beyond the kitchen into new and interesting collaborations with other brands," said Wendy Leung, marketing director for Pizza Hut Hong Kong.

Fans have not been left disappointed, the Pizza Hut X IKEA Pizza hit stores late last week, with 67% more units sold than projected in the first 3 days.

“We’ve been absolutely thrilled to see the launch the new Pizza Hut x IKEA pizza with a fun, cheeky campaign that has proven to be quite popular with the fans already on the first day! This is a great pizza, and this campaign really shows how collaborations can really benefit the fans - not just the brands,” added John Koay, executive creative director at Ogilvy Hong Kong.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Chief Creative Officer Asia: Reed Collins

Executive Creative Director: John Koay

Executive Creative Director: Matthew Nisbet

Creative Director / Head of Art: Michele Salati

Associate Creative Director: Ollie Davis

Associate Creative Director: Amy Cheng

Senior Art Director: Soenar Santoso

Photographer / Senior Art Director: Lucy McNally

Executive Group Director: Iris Liu

Account Director: Vincent Lam

Account Manager: Rachel Tsui

Account Executive: Clover Yuen

Content Lead: Ray Lam

Content Strategist: Jim Wong

Content Specialist: Ricky Chung

Senior Brand Strategist: Kaycee Li

Head of Production: Jacqueline Ho

Genres: Comedy

Categories: Retail and Restaurants , Retail Stores

Ogilvy Asia Pacific, 2 months ago