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Iggy Pop Centres Counter Culture Rebellion and Unity for Marshall's Never Stop Listening

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Dog Eat Dog and Kevin Castanheira team up with A.M. Sekora and Marshall to deliver powerful new film

Iggy Pop Centres Counter Culture Rebellion and Unity for Marshall's Never Stop Listening

For more than half a century, it has been the mission of Marshall to always be listening; to the ones that no one else would listen to, the rebels and the misfits. It has always been and will always be the ambition of Marshall to make these voices heard. The ‘Never Stop Listening’ campaign aims to highlight the importance of listening in all its forms, and the way that listening shapes the world and influences perspective. It speaks to the brand’s rich heritage of rebellion, originality and unity, as well as its alignment with, and evolution alongside, countercultures throughout the ages. The campaign will promote three products in the Marshall line-up: Monitor II A.N.C., Major IV and Mode II. 

The 60 second hero film, which was shot in the USA (Miami), UK (London, Manchester, Liverpool) and Sweden (Stockholm), sees Iggy Pop on tour, embodying the loud, unapologetic spirit of Marshall, while mavericks, outliers and countercultures past and present are seen connecting through Marshall products, standing tall together, to create and change their own worlds. The godfather of punk also provides a rousing voiceover, explaining how listening brings us together and fosters a feeling of belonging. 

Director Kevin Castanheira says: “It's a dream to continue my collaboration with such an iconic brand like Marshall. For myself and Creative Director A.M. Sekora, Iggy Pop was the perfect person to deliver this message, being a true rebel and icon of originality. When approaching the project I wanted to make sure the visuals didn't outweigh the meaning of the script, so kept it as grounded as possible while also embracing some cinematic elements. Shooting on a mix of Kodak 35 mm and 16 mm helped create an authentic image and visually emphasise the incredibly rich heritage of Marshall.”

This is the eighth time Castanheira, Dog Eat Dog, Sekora and Marshall have worked together in half as many years. 

Marshall creative director, A.M. Sekora adds: “As we’ve been working hand in hand on projects for the last several years, we’ve been able to form more of a partnership that I can trust with working alongside Kevin Castanheira and Dog Eat Dog. It’s more than just a deal, there is an understanding and a kinship that’s been built between us all. We’ve been able to move past the “client relationship” where we need to talk contracts and SOW’s for days, allowing Kevin and myself to focus solely on the creative. This point is quintessential for us at Marshall as we don’t work in the conventional Client, Creative Agency, Production Agency fashion.” 

Dog Eat Dog EP/founder, Harvey Ascott, comments: “Working on Marshall campaigns keeps us on our production toes. The creative is always exciting and boundary defying. The intricacies of the right casting, the right art direction, the right styling - even down to shooting on film - all has its challenges but we always produce fantastic work we can be proud of, and we are especially proud of the 'Never Stop Listening’ campaign.” 

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Marshall Credits

Creative Director: A.M. Sekora (@laborhouse)

Director / Photographer: Kevin Castanheira (@kevincastanheira)

Creative: Logan Wilmont

Producer: Harvey Ascott (@harvs31)

Production Company: Dog Eat Dog (@dogeatdogproductions)

Executive Producers from Dog Eat Dog: Mark O’Sullivan & Harvey Ascott

Director of Photography: Todd Martin (@toddmartin)

Photographer: Dean Martindale (@deanmartindale)


Iggy Pop as: himself (@iggypopofficial)

Iggy Pop appears courtesy of: Thousand Mile Inc

Management: Henry McGroggan @ CEO

Iggy Pop Personal Assistant: Spencer Weisberg

Models: Sarah Holt, Prim Patnasiri, Kit Wharton, King Owusu, Dania Macias , Jewaria Gazaele Luu, Malik Lewis, Tom Serner, Elsa Sjokvist, Alfred Lindstrom, Fabien Florence

Featured Artists: Asta Stensson, Beri Gerwise, Emmanuel Emenike, Hanan M, Louise Linderoth, Marika Sjoblom, Vera Carlbom, Anders Ldoff, Emma Sjosten, Venus Rami, Asheq Talukder, Kevin N Yeko, Julia Dang

Skinheads: Adam Thompson, Miriam, Elliott Hughes, Lucy Gill

Band: Thomas Walmsey, Tom Harrison, Chris Wood, Joe Graham, Callum Rogers

Punks: Sterling Kelly, Ben Dutton

Police Officers: Stuart Everett, Clint Jolley

Reggae: Jesse Richardson, Natty Campbell

Mods: Mark Atkinson, Philip Carson, Christoher Roe, Harry Collins, Wayne Rogerson, Dave Gordon, Joseph Hart, Stephen Mcintosh, Mathew Roe, Paul Batho, Jack Dottie, Jamie Mcintosh

Grime: Aba Shariff, Christ Own, Who is Orion, Aminah Ali


Casting Director: Emma Garrett

Stylist: Tereza Ortiz

Production Manager: Alice Pitt Carter

Production Assistant: Gaby Codardo

Stockholm, Sweden

Production Company: Bell & Light (@bellandlight)

Producer: Rob Andersohn & KP Pearson

Line Producer: Peter Ekman

Production Assistant: Anni Olivemark

Director Of Photography: Robin Assemeier

Stylist: Sofie Krunegard

Production Designer: Andreas Blom

Make Up Artist: Sara Denman

London, UK

Location Manager: Danny Bedford

Gaffer: ONX

Grip: Dan Essex

1st AD: Tristan Hefele

Steadicam Op: Richard Lewis

Production Designer: Ben Lack & Sam Waters

Hair & Make Up: Gabby Floyd

Manchester / Liverpool, UK

Production Manager: Anna Jones

Production Designer: Stuart Hudson

Location Manager: Gary Looker

1st AD: JP Lebon

2nd AD: Shelley Lankovits

Steadicam: Will Lyte

Gaffer: Phil Brookes

Grip: Dave Leigh

Stylist: Steven Spencer

Miami, USA

Line Producer: Natasha Chapman

1st AD: Shawn Thomas

Gaffer: Edgar Cabral

Art Director: Damian Fyffe

Make Up & Hair: Mariana Hernandez

Celebrity Stylist: Ise White

Offline Edit

Edit Company: Ten Three (@tenthree_editing)

Editor: Stephen Dunne

Assistant Editor: Blaine Pearson


Grading Company: Framestore (@framstore)

Colourist: Simon Bourne

Colour Producer: Chris Anthony

Colour Assist: Adam Stannard


Post Company: UNIT (@unit_studios)

Alec Eves: Flame/VFX artist

Chris Southwell: Film Audio

Darryl Bolton: EP

Jake Saunders: Post producer


Original music by: DOLCE (@dolceldn)

Cinelab (@cinelablondon)

Film Processing and Scanning: Cinelab London

Dailies Colourist: Paul Dean

Film Recording / Film Out: Adrian Bull

Film Lab Commercials Producer: Aarti Mahtani

DOG EAT DOG, Thu, 04 Mar 2021 15:17:24 GMT