Tue, 06 Jun 2017 15:26:25 GMT
The National Lottery launched their new Lotto advert on Monday (5th June) which is the first film in a series and features the tagline ‘Who wins if you win?’. This is part of the overarching National Lottery campaign, created by AMV BBDO.
Directed by Richard Laxton through 2AM, the ads were street cast and feature real people, with real dreams. The initial TV spot features a series of vox pops shot around the country with members of the public who have been asked the question ‘If you won on Lotto, what would you get your kids?’.
Director: Richard Laxton
DOP: Adrian Peckitt
Casting Director: Nicci Topping
Executive Producers: Nick Crabb/Aly Moffat
Producer: Dale Healy
Production Company: 2AM
Production Manager: Gareth Crothers
Sound Production: Wave
Edit Company: Speade
Editor: Gareth McEwen
Creative Agency: AMV BBDO
Production Assistant: Nikki Holbrow
Producer: Rebecca Scharf