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If You Won On Lotto, What Would You Get Your Kids?

Creative 1.0k Add to collection

Directed by Richard Laxton through 2AM, the ads were street cast and feature real people, with real dreams

If You Won On Lotto, What Would You Get Your Kids?

The National Lottery launched their new Lotto advert on Monday (5th June) which is the first film in a series and features the tagline ‘Who wins if you win?’.  This is part of the overarching National Lottery campaign, created by AMV BBDO. 

Directed by Richard Laxton through 2AM, the ads were street cast and feature real people, with real dreams.  The initial TV spot features a series of vox pops shot around the country with members of the public who have been asked the question ‘If you won on Lotto, what would you get your kids?’.


video
If you won on Lotto, what would you get your kids?
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Client

Advertiser: Camelot

Production Company

Director: Richard Laxton

DOP: Adrian Peckitt

Casting Director: Nicci Topping

Executive Producers: Nick Crabb/Aly Moffat

Producer: Dale Healy

Production Company: 2AM

Production Manager: Gareth Crothers

Music

Sound Production: Wave

Offline

Edit Company: Speade

Editor: Gareth McEwen

Creative Agency

Creative Agency: AMV BBDO

Production Assistant: Nikki Holbrow

Producer: Rebecca Scharf

2AM, Tue, 06 Jun 2017 15:26:25 GMT