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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
If You Like It, #Placeatreeonit with IKEA Place
30/11/2017
Group745
Advertising Agency
Amsterdam, Netherlands
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You can now use the AR app from 72andSunny Amsterdam, Space10 and TWNKLS to work out where your Christmas tree will fit
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IKEA believes picking a holiday tree should be fun. Whether your space is big or small, wide or tall, you should be able to find a tree that fits just right. With IKEA Place, picking that perfect tree is now easier than ever.

Just in time for the biggest holiday tree weekend of the year*, the augmented reality app added four true-to-scale tree styles, so now all you have to do is choose the one that fits best - Drag it, drop it and #Placeatreeonit. With IKEA Place you can virtually place your tree anywhere.

For the launch of #Placeatreeonit, Inter IKEA Systems once again partnered with Space10 and TWNKLS, who were responsible for the User Experience and development of the new feature. Inter IKEA Systems also collaborated with 72andSunny Amsterdam, who developed the idea, comms planning, influencer strategy, as well as creative assets for the Tree update, which includes a hero film, explainer GIFs, and storytorials (Instastories tutorials). 


The films and interactive content highlight how simple it is to pick your tree, just in time for the holidays, and reinforces IKEA Place’s desire to become a useful tool to consumers, by putting imagination to play through augmented reality. Here or there, IKEA Place let’s you place a holiday tree anywhere. 

Just have fun and #Placeatreeonit. 


*according to Google Insight data.
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