If the PlayStation Store was a Real Place it Might Look Like this Fantastical Bazaar

Prepare for sensory overload in this ad created by Venables Bell + Partners and directed by Rupert Sanders

The PlayStation Store is home to thousands of downloadable games and movies waiting to be unleashed. In this new campaign, created by fans Venables Bell + Partners, fans are taken on a tour of a magical, reality-bending bazaar where anything is possible and everything is for sale.

In the 60-second spot, PlayStation Store’s familiar character, the Merchant (played by Francis Magee), takes you on a tour of a bazaar like you’ve never experienced, filled with wares from the far reaches of the universe. Surprise awaits around every corner, revealing some of the most anticipated games of the year from Marvel’s Spider-Man to Call of Duty: Black Ops 4 to FIFA ’19.

PlayStation has also just released a behind-the-scenes blog post that provides some fun information about the spot as well.

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Client

Advertiser: PlayStation

Brand: PlayStation Store

Clients: Eric Lempel, SVP, Global Marketing, PlayStation, Mary Yee, VP of Marketing, PlayStation Byron Chew, Group Manager, Store Marketing & FPG Digital Retail, Taryn Hadfield, Brand Manager, Eric Chu, Brand Manager, Maria Jose Centeno, Marketing Specialist

Post Production / VFX

Post Production Company: MPC

Colourist: Mark Gethin

DMP: Radhakrishnan Rethinasamy, Bakiyaraj P, Mohan Rao, Srinivas Achary

CG: Joel Durham, Rodrigo Carrasco, Lim Bunu, Michael Reed (Colour Correction), Pedrom Dadgostar (CG Groom)

Nuke: David Ince, Gustavo Bellon, Toya Drechsler, Kyle Belko, Josh Guillaume

Creative Director: Michael Gregory

Animation: Shiny Rajan

Managing Director: Robert Owens

Roto: Muthu Vishnu

Production Coordinator: Ciarin Birks, Stefani Na

CG Supervisor: Tim Kafka

Rigging: Lyndsey Horton, Meghan Sesnie, Debalina Dasgupta

Line Producer: Neela Kumuda Parankusham

Assets Artists: Mohammed Asif K, Jayadeep Chandran, Ria Banerjee, Shreyas Joshi, Craig savior padua

Tracking Artists: Karthick Kumar, Nithin TK, Ajith PA

Layout Artists: Alex Moon

Head of 2D: Jim Spratling

Comp: Anand Sagar, Rajnikanth R, Ravindra Gowda, Vipin Tripathi, Balakrishnan R, Geetesh Tari

FX: Prashanth Paramasivam

Lighter: Sumit Kumar

Prep: Jaswan Vishni Prasath, Kajal Pandya, Rajesh S, Joshi John, Trishul Phani Mishra

Sound

Sound Company: Lime

Executive Producer: Susie Boyajan

Assistant Engineer: Peter Lapinski

Audio Mix: Mark Meyuhas

Creative Agency

Creative Agency: Venables Bell & Partners

Executive Creative Director: Will McGinness

Director of Integrated Production: Craig Allen

Chairman: Paul Venables

Senior Art Director: Tim Green

Senior Producer: Amy Gatzert

Brand Manager: Anna Norris

Brand Director: Elaine Chu

Business Affairs Manager: Yelena Kompaneyets

Director of Business Affairs: Quynh-An Phan

Associate Creative Director: Ryan Hoercher

Brand Strategy Director: Brian Longtin

Creative Director: Tyler Hampton

Production Company

Production Company: MJZ

Director: Rupert Sanders

DOP: Tom Townend

Producer: Laurie Boccaccio

1st AD: Gregory Dobbin

Senior Executive Producer: Kate Leahy

Music

Music Company: Walker

Composer: Aaron Kotler, Eugene Cho, Christopher Keyes

Music Coordinator: Danielle Soury

Executive Producer: Sara Matarazzo, Stephanie Pigott

Sound Engineer: Graeme Gibson

Genres: Animation, People, Visual VFX, Scenic, Action

Categories: Gaming, Sports and Leisure

Venables Bell + Partners

Mon, 24 Sep 2018 15:58:43 GMT