2 months ago
The BBC has launched a campaign to highlight its role in the UK as a public service broadcaster which helps keep the country informed, educated and entertained, which has never been more important than now.
The film, which was created by BBC Creative and directed by Somesuch's Dan Emmerson, demonstrates that even though we are physically further apart than ever before, the BBC is helping us create shared experiences and emotions that will bring us closer as a society in a time where we need it most.
It is a montage of real life footage of the events of the past few weeks, moving from empty supermarket shelves and deserted streets to heart-warming interviews, viral moments like the ‘Clap for our NHS carers’ as well as personal videos from NHS staff and the construction of the NHS Nightingale hospital.
Accompanying the pictures is the poem 'Don’t Quit' by Edgar Guest, which in the 90-second edit is read by Idris Elba, who stars in the BBC drama Luther.
There are also two 60-second edits which will be released in the coming days with the poem being read by Vicky McClure (star of BBC series Line of Duty and Our Dementia Choir with Vicky McClure) and Stephen Graham (star of dramas including This is England, Accused, Line of Duty, Taboo).
The film concludes by reminding us all that despite the hardships we face right now, “we must not quit” and delivers a message that “together, we’ll get through”.
Kerris Bright, chief customer officer, BBC said: “At a time when people are apart we wanted to focus on the things which actually, are bringing us together. We hope this BBC film does that, and reinforces the things which connect us in these difficult times.”
Helen Rhodes, executive creative director, BBC Creative, added: “This is a time when everyone is pulling together to get through this crisis. We really hope we’ve managed to capture the emotion of that and show the ways in which the BBC is trying to help by using all our resources to keep us connected and bring us closer."
Agency: BBC Creative
Executive Creative Director: Helen Rhodes
Creative Directors: Lambros Charalambous & Becca Pottinger
Creatives: Matt Pam & Simon Hipwell
Head of Planning: Michael Lean
Head of Project Management: Diya Hofman
Agency Producer: Liz Dolan
Production Manager: Clare Donaldson
Production Co-Ord: Beth Morson
Researchers: Ed Hobson, Caleb King & Farard Painchun
Production Company: Somesuch
Exec Producer: Tash Tan
Director: Dan Emmerson
Producer: Tom Gardner
Editor: Tom Lindsay
Editorial company: Trim Editing
Colourist: Jason Wallis
Colour company: ETC
Composer: Alex Baranowski
Sound Mix: Anthony Moore & Mark Hills
Audio company: Factory
Genres: Documentary, People, Dialogue
Categories: Media and Entertainment, TV and RadioSomesuch, 2 months ago