Idris Elba Voices Poetic BBC Film Helmed by Dan Emmerson

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The Somesuch director works with BBC Creative to launch 'A message from all of us, to all of you. Together we'll get through'
Idris Elba Voices Poetic BBC Film Helmed by Dan Emmerson

The BBC has launched a campaign to highlight its role in the UK as a public service broadcaster which helps keep the country informed, educated and entertained, which has never been more important than now. 

The film, which was created by BBC Creative and directed by Somesuch's Dan Emmerson, demonstrates that even though we are physically further apart than ever before, the BBC is helping us create shared experiences and emotions that will bring us closer as a society in a time where we need it most.

It is a montage of real life footage of the events of the past few weeks, moving from empty supermarket shelves and deserted streets to heart-warming interviews, viral moments like the ‘Clap for our NHS carers’ as well as personal videos from NHS staff and the construction of the NHS Nightingale hospital.

Accompanying the pictures is the poem 'Don’t Quit' by Edgar Guest, which in the 90-second edit is read by Idris Elba, who stars in the BBC drama Luther.


There are also two 60-second edits which will be released in the coming days with the poem being read by Vicky McClure (star of BBC series Line of Duty and Our Dementia Choir with Vicky McClure) and Stephen Graham (star of dramas including This is England, Accused, Line of Duty, Taboo).

The film concludes by reminding us all that despite the hardships we face right now, “we must not quit” and delivers a message that “together, we’ll get through”.

Kerris Bright, chief customer officer, BBC said: “At a time when people are apart we wanted to focus on the things which actually, are bringing us together. We hope this BBC film does that, and reinforces the things which connect us in these difficult times.”

Helen Rhodes, executive creative director, BBC Creative, added: “This is a time when everyone is pulling together to get through this crisis. We really hope we’ve managed to capture the emotion of that and show the ways in which the BBC is trying to help by using all our resources to keep us connected and bring us closer."

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Creative

Agency: BBC Creative

Executive Creative Director: Helen Rhodes

Creative Directors: Lambros Charalambous & Becca Pottinger

Creatives: Matt Pam & Simon Hipwell

Head of Planning: Michael Lean

Head of Project Management: Diya Hofman

Agency Producer: Liz Dolan

Production Manager: Clare Donaldson

Production Co-Ord: Beth Morson

Researchers: Ed Hobson, Caleb King & Farard Painchun

Production

Production Company: Somesuch

Exec Producer: Tash Tan

Director: Dan Emmerson

Producer: Tom Gardner

Editor: Tom Lindsay

Editorial company: Trim Editing

Colourist: Jason Wallis

Colour company: ETC

Composer: Alex Baranowski

Sound Mix: Anthony Moore & Mark Hills

Audio company: Factory

Genres: Documentary, People, Dialogue

Categories: Media and Entertainment, TV and Radio

Somesuch, 2 months ago