Creative in association withGear Seven

Idris Elba Stars in Purdey’s Inspirational 'Everything You Need Is Inside’ Campaign

Advertising Agency
London, UK
The campaign films for the multi-vitamin juice were created by Iris and GreenDoor Productions

Purdey’s & Idris Elba are today proud to launch an exciting new Purdey’s campaign -  ‘Everything You Need Is Inside’. The campaign, created by creative agency iris, will feature a light touch collection of ten 15-second Facebook films, designed to inspire viewers to keep themselves going at those moments during the day when it’s hard to find inner motivation,

In the series of ‘Everything You Need Is Inside’ films, Idris encourages viewers to refresh themselves with a Purdey’s and dash of self-motivation. Whether the challenge ahead is the Monday morning blues or mid-week slump, Idris encourages and inspires us to get out of our comfort zone, overcome laissez faire lethargy, aim high and achieve our personal bests with some Purdey’s-assisted energy and drive.

Commenting ahead of the launch, Idris said: “I’ve always been a strong believer that when you believe in yourself, you’re halfway there.  In life, we often criticise ourselves - meanwhile we give likes, advice and encouragement to our friends, family and everyone else. This is about saying, why don’t we support ourselves? Why not take our own advice?  Everything You Need Is Inside-  is about being good to yourself, supporting yourself inside and out.”


The campaign is a continuation of Idris’ and Purdey’s partnership – their successful #ThriveOn campaign, also created by iris, was launched last year (January 2016) and was seen by over 30 million people around the world.  The UK campaign is set to run for twelve weeks, using the flexibility of digital advertising to impact at different times of the day.


Purdey’s is a blend of juices, sparkling spring water, botanicals and vitamins.  The multivitamin blend helps to support the immune system and reduce tiredness and fatigue, helping you to stay sharp and feel refreshed and rejuvenated.


At the launch event, Idris was joined by Chris Barez-Brown, and Olivia Louise, renowned self-motivation gurus, for a panel discussing how powerful a positive mind-set can be in setting and achieving incredible personal targets.

Creative Director at iris, Francois Boshoff said: “We’re living in a time of limitless possibilities, probably more so than ever before, where the tools and resources needed to reach our goals are in many cases, freely available and abundant – to those who want them.One thing has never changed though… you have to believe in yourself, if you’re going to make a success of anything.

I think this is something we all inherently know, yet seem to easily forget in the hustle and bustle of our day-to-day lives. Our campaign sets out to remind people to take a look within - and that when you truly believe in yourself, you can achieve pretty much anything.”  


Purdey’s Marketing Manager Gráinne Saunders said: “Thriving isn’t about those immediate moments of glory that others see, it’s about looking inside and finding the energy and motivation you need to keep pushing forward every day, so you can make the most of all the opportunities and possibilities that exist and you achieve what you set out to do"

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