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IDG Appoints PowerLinks
Publisher moves to integrated ad partner
The worlds leading technology media publisher, IDG, has appointed PowerLinks as its integrated display ad partner, in a move that will enable it to sell and manage its own real-time in-image and in-text ad campaigns, initially via three publisher sites: PC Advisor, Macworld and Digital Arts.
Using PowerLinks’ unique real-time ad serving technology, IDG can now monetise articles viewed on desktops, mobiles and tablets the moment a page has been updated, enabling it to generate up to 70% more ad inventory. This is in stark contrast to the legacy providers that take between 12-24 hours to index a page.
In addition, IDG can now offer media buyers the highest quality audiences and unprecedentedad-engagement levels, up to four times those of legacy providers. PowerLinks achieves this by aggregating four sets of highly accurate behavioural data, alongside a database of 1.5 billion keywords, so that real-time keyword selection is highly accurate and based on ad performance and user intent.
IDG follows Net Communities and SportSyndicator as the latest publisher to partner with PowerLinks, in order to optimise display ad revenues, while having full control and access to rich analytical campaign data.
Simon Jary, Publishing Director, IDG UK, commented: "When IDG switched to PowerLinks for our in-text advertising we found the implementation simple, and within a month we had more than doubled the average in-text revenues on our websites."
Mike Harty, COO & Co-Founder, PowerLinks, added: “The lack of transparency and limitations of legacy providers has meant that display advertising has failed to deliver for many publishers or advertisers.
“With PowerLinks we’ve redefined display advertising – ensuring that both publishers and advertisers benefit from unprecedented control, transparency, relevancy and ad engagement, of which our appointment by IDG is testament.”
