Peach
Hobby home page
liahome
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

IDENTITY’s Philip Andelman Directs Fearlessly Independent Athletes for New Balance

Creative 165 Add to collection

Star studded spot from ACE is set to the dynamic beats of the electropop track 'Turning Heads' by NVDES

IDENTITY’s Philip Andelman Directs Fearlessly Independent Athletes for New Balance

IDENTITY’s Philip Andelman directed trailblazing athletes who defy convention, define independence and inspire confidence for New Balance.

The inspirational spot encapsulates the brand’s new global communication platform, 'Fearlessly Independent Since 1906,' and reflects its heritage, commitment to quality and non-conventional values as an independent global sports company.

New Balance brand ambassadors star in the adrenaline-fuelled spot, including shortstop Francisco Lindor, lacrosse star Paul Rabil, soccer MVP Rose Lavelle, German football player turned manager Jürgen Klopp, track and field world record setter Brenda Martinez and “east coast legend” professional skater PJ Ladd.

Set to the dynamic beats of the electropop track 'Turning Heads' by indie experimental group NVDES, the spot features each athlete declaring their independence, overcoming obstacles and defining success through their unparalleled personas. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: New Balance

Production Company

Production Company: IDENTITY

Director: Philip Andelman

DOP: Jody Lee Lipes

Producer: Josh Goldstein

Executive Producers: Joe Masi & Alana Hearn

Creative Agency

Creative Agency: ACE Content

Producer: Troy Smith

Genres: People, Storytelling

Categories: Clothing and Fashion, Sportswear

Raz Public Relations LLC, Thu, 22 Feb 2018 17:40:19 GMT