Bafta-winning actor stars in mobile network’s new tongue-in-cheek campaign
iD Mobile is spreading happiness today with the launch of its new campaign ‘#WeGotThis’, created with and starring BAFTA award-winning actor Asim Chaudhry.
Chaudhry brings his trademark deadpan humour to the launch film, ‘Control Room’, available to watch on iD Mobile's YouTube channel. Hard at work in iD Mobile’s ‘Secret Customer Happiness HQ’, Chaudhry gets to grips with his new job as ‘Customer Happiness Officer’. Going the extra mile, he successfully takes on his customer happiness mission, spreading news of the network’s simple new plan that offers bill capping, inclusive roaming and data rollover.
Fans of Chaudhry and iD Mobile can follow the action as it unfolds in three further films – ‘Beach’, ‘Shower’ and ‘House Party’. Each one is based around one of the plan’s key features and will see the Customer Happiness Officer’s misguided attempts to go the extra mile for ID Mobile customers.
The campaign, created by digital engagement agency AllTogetherNow, will run across Facebook, Instagram, YouTube and Vevo and, for the first time ever, iD Mobile will also get snap happy on Snapchat.
Mark Bowles, Head of Marketing for iD Mobile, comments: “These films humorously bring iD Mobile’s commitment to customers and our new plan’s features to life for our 18-34-year-old audience. The digital-only strategy has been designed to maximise views and we couldn’t think of anyone better than Asim Chaudhry to partner with here as he perfectly embodies our obsession with our customers and light-hearted spirit. We hope you enjoy it!”
Sam Willard, Creative Director at AllTogetherNow, says, “From day one, iD Mobile has built the business around its customers. Nowhere is this more evident than in the creation of this new plan. Asim’s turn as bumbling Customer Happiness Officer, mixed with the bright, youthful and in-your-face art direction has resulted in a vibrant campaign that we’re confident will resonate with our audience.”