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iD Mobile Teams Up With Asim Chaudhry For #WeGotThis Customer Happiness Mission

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Bafta-winning actor stars in mobile network’s new tongue-in-cheek campaign

iD Mobile Teams Up With Asim Chaudhry For #WeGotThis Customer Happiness Mission
iD Mobile is spreading happiness today with the launch of its new campaign ‘#WeGotThis’, created with and starring BAFTA award-winning actor Asim Chaudhry.

Chaudhry brings his trademark deadpan humour to the launch film, ‘Control Room’, available to watch on iD Mobile's YouTube channel. Hard at work in iD Mobile’s ‘Secret Customer Happiness HQ’, Chaudhry gets to grips with his new job as ‘Customer Happiness Officer’. Going the extra mile, he successfully takes on his customer happiness mission, spreading news of the network’s simple new plan that offers bill capping, inclusive roaming and data rollover. 

Fans of Chaudhry and iD Mobile can follow the action as it unfolds in three further films – ‘Beach’, ‘Shower’ and ‘House Party’. Each one is based around one of the plan’s key features and will see the Customer Happiness Officer’s misguided attempts to go the extra mile for ID Mobile customers.

The campaign, created by digital engagement agency AllTogetherNow, will run across Facebook, Instagram, YouTube and Vevo and, for the first time ever, iD Mobile will also get snap happy on Snapchat.

Mark Bowles, Head of Marketing for iD Mobile, comments: “These films humorously bring iD Mobile’s commitment to customers and our new plan’s features to life for our 18-34-year-old audience. The digital-only strategy has been designed to maximise views and we couldn’t think of anyone better than Asim Chaudhry to partner with here as he perfectly embodies our obsession with our customers and light-hearted spirit. We hope you enjoy it!”
Sam Willard, Creative Director at AllTogetherNow, says, “From day one, iD Mobile has built the business around its customers. Nowhere is this more evident than in the creation of this new plan. Asim’s turn as bumbling Customer Happiness Officer, mixed with the bright, youthful and in-your-face art direction has resulted in a vibrant campaign that we’re confident will resonate with our audience.”
iD Mobile was launched in May 2015 and now has more than half a million subscribers across the UK. Built around the customer, the MVNO provides even greater value and control for UK mobile customers. For more information on iD Mobile go to: and follow @ID_Mobile_UK, and

The creative campaign from AllTogetherNow will be amplified by M&C Saatchi PR, with media planning and buy from Blue 449.
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Audio Post Production: Unit Post Production


Online Editor: Matt Chodan @ Gorilla Editors

Post Production / VFX

Post Production Company: Smoke & Mirrors

Production Company

Director: Jon Riche

DOP: Carl Burke

Producer: Dominic Bunjevac & Mathias Giley

Production Company: Hoot Entertainment

Media Agency

Account Director: Francesca Darvill

Buyer: Daniel Hoey (Senior Planner)

Group Account Director: Emma Putnam

Managing Director: Lindsay Payne

Media Agency: Blue 449

Planner: Beth Abood

Talent Acquisition

Talent Acquisition: Talent Broker


Advertiser: ID Mobile

Marketing Manager: John Annoh

Social: Wasim John (Manager)

Creative Agency

Account Executive: (Senior) Imogen Turner Junior, Olivia Simpson (Junior)

Agency Production: Jo Dillon

Creative Agency: AllTogetherNow

Creatives: Sam Willard & John McDonnell

Director: Danielle Heximer (MC Saatchi) Jessica Silver (assist)

Managing Director: Steve Parker

PR: M&C Saatchi PR

Strategy: Flora Proudlock

M&C Saatchi London, Thu, 22 Jun 2017 10:46:56 GMT