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Iconic Turfs Get Personalised with Viking's 'iMowssages'



Publicis Conseil campaign for robotic lawn mower uses Google Maps to let you draw on a lawn of your liking

Iconic Turfs Get Personalised with Viking's 'iMowssages'

Publicis Conseil has launched a fun campaign for the Viking iMow robotic lawn mower entitled 'You've Got An iMowssage'. 

Knowing that all robotic lawn mower brands make the same promise of ‘more free time’ thanks to robots, Viking has chosen to differentiate itself. Viking is adopting a brand message that makes a clean break from the competition, both in terms of content and strategy, in order to better emerge and generate maximum conversation (PR) around the brand.

The campaign goes beyond specialised press to engage with a wider audience and create maximum awareness, using an off-the-wall, creative, and innovative campaign: writing iMowssages.

The campaign's concept demonstrates virtually that the iMow can mow your lawn for you, offering Internet users a unique experience: mowing messages on lawns and pitches all over the world through Google Maps. 

Wherever you are, you can program the robotic iMow lawn mower to mow your selected messages on iconic lawns and pitches such as the Maracanã stadium and the White House lawn, or simply your parents’ back garden. The results can be seen on a dedicated website

Viking 'iMowssages'


Agency / Creative
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Categories: Home Appliances, Garden

Publicis Conseil, Tue, 27 May 2014 11:42:23 GMT