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Iconic Movie Titles Lose Their First Letters in Smart Print Ads for Sky

Creative 392 Add to collection

Serviceplan Campaign X launches campaign for Sky TV Germany's new restart function

Iconic Movie Titles Lose Their First Letters in Smart Print Ads for Sky
Serviceplan Campaign X has launched an eye-catching print campaign for Sky. 

Entitled ‘Miss the Start. Miss the Story’, clever copywriting plays on the titles and typography of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart.  

The reasoning behind the campaign was that a lot of people in Germany still watch linear TV instead of On Demand because they don’t like spending too much time choosing movies. They reportedly tend to just turn on the TV and watch what’s running. With that in mind, Sky has launched a restart function from Sky Q let’s viewers watch movies on linear TV from the start, by accessing the same movie in the on demand library of Sky - giving the user the benefits of linear TV and on demand TV.

Check out the print campaign below. 




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Client

Advertiser: Sky Deutschland Fernsehen GmbH & Co. KG

Brand: Sky

Media Agency

Media Agency: Mediaplus

Creative Agency

Creative Agency: Serviceplan Campaign X

Chief Creative Officer: Matthias Harbeck (Serviceplan)

Executive Creative Director: Hans-Peter Sporer

Creative Director: Nicolas Klein

Art Director: Joana Vinheiro

Copywriter: Stefan Ott

Global Chief Creative Officer: Alexander Schill (Serviceplan Group)

Junior Art Director: Norman Neblich

Account Director: Julian Rinnewitz

Genres: Comedy

Categories: Utilities, Cable / Satellite TV

Serviceplan Germany, Wed, 23 Jan 2019 11:57:41 GMT