senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Iconic Kiwi Brand L&P Serves Up 'Refreshingly Different' Campaign via DDB New Zealand

02/10/2017
Agency
Auckland, New Zealand
553
Share
The spot follows the adventures of two woolly characters who break away from the flock for a day less ordinary

Iconic Kiwi brand, L&P has enlisted the help of DDB to launch a new brand positioning, celebrating the 'refreshingly different'. 

Says Shane Bradnick, executive creative director, DDB: "L&P is one of those incredible brands and products that is a part of the cultural fabric of New Zealand. This was a fun brief to work on. As a nation Kiwis have never been ones to follow the herd, and the enduring popularity of a local drink as unique as L&P is testament to this."


The new 60" brand spot brings this positioning to life, as we follow the adventures of two woolly characters who break away from the flock for a day less ordinary. 

Says Leigh Moss, head of marketing, L&P: "L&P has always stood out from the rest, and this new brand film embodies this. It perfectly demonstrates the New Zealand spirit and gives a flavour of how Kiwis can be refreshingly different - just like L&P."


Client: L&P

GM Strategy & Brand: Wendy Rayner

Head of Marketing and Design: Leigh Moss

Marketing Manager: Angela Broad


Agency: DDB

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Director: Rory McKechnie

Creative Director: Nicole Sykes

Copywriter: Kirin Strickland

Art Director: Borja Iciz

Lead Business Partner: Nikki McKelvie

Senior Business Director: Crystal Clark

Business Manager: Bella Macdonald

Planning Director: Lucinda Sherborne

Executive Producer: Judy Thompson

Agency Producer: Nikita Kearsley


Production Company: Robbers Dog

Director: Adam Stevens

Executive Producer: Mark Foster

Post Production Company: Blockhead

DOP: Andrew Stroud

Editor: Jabez Olsen

Soundtrack/composer/Music: Cam Ballantyne - Beatworms 


Media: Ikon Communications

Client Service Director: Chantelle Hurndell

Strategy Director: Victoria Parsons

Communications Manager: Alex Barry

Communications Co-ordinator: Georgia Styles

Social & Programmatic Director: Nick Henderson

SIGN UP FOR OUR NEWSLETTER
Work from DDB New Zealand
Grimace's Kiwi Roadie
McDonald's
31/10/2024
20
0
Quick Brekkie
Meadow Fresh
31/10/2024
11
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0