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Icelandic Vikings Dominate in Joe Pytkas' Super Bowl Commercial for Dodge Ram

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Truenorth serviced the production which features a horde of Vikings trekking the Icelandic tundra rocking out to iconic hit 'We Will Rock You'

Icelandic Vikings Dominate in Joe Pytkas' Super Bowl Commercial for Dodge Ram
Iceland and Truenorth got their fair share in Super Bowl Commercial festival this year by dominating Joe Pyktas Dodge Ram spot.

The whole film was shot in Iceland with a local viking cast.

"Shooting with Pytka is always fun and we are lucky enough to have had him over to Iceland more then once and we hope he will continue to be a frequent visitor of ours" says Truenorth Marketing Manager, Karl Sigurdarson said and adds that it is a privilege and honour for both Truenorth an d Iceland to be part of the big commercial fiesta the Super Bowl is indeed.

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Creative Agency

Creative Agency: Goodby, Silverstein & Partners

Production Company

Director: Joe Pytka

Executive Producer: Gretchen Siss

DOP: Joe Pytka


Brand: Dodge Ram

Production Service

Executive Producer: Rafnar Hermannsson

Production Service Company: Truenorth

Producer: Asta Stefansdottir

Genres: Storytelling, Comedy

Categories: Automotive, Aircraft

Truenorth, Mon, 05 Feb 2018 10:36:24 GMT