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Ice Reigns Terror on Sensitive Teeth Sufferers in This Sensodyne Ad

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Grey Germany creates frighteningly amusing faux horror

Ice Reigns Terror on Sensitive Teeth Sufferers in This Sensodyne Ad
Ice and cold foods and drinks send both literal and mythical shivers down the spines of those with sensitive teeth. To promote Sensodyne’s sensitivity tackling toothpaste, Grey Germany created a parodical story of the most sinister and indestructible villain of all times – ice – that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. The story is narrated with an equally frightening monologue and soundtrack to instil fear in the mind of the viewers.

The film was produced by WPP's in-house production department, Hogarth Worldwide. 

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Brand: Sensodyne

Post Production / VFX

Colourist: Ben Rogers

Post Production Company: Hogarth Worldwide

Producer: Cameron Simpson (Grading)

Telecine: Gramercy Park Studios

VFX Supervisor: Thorsten Vogel


Editor: Tilo Kux


Composer: Alexis Troy

Music Supervision: Ric Scheuss, TRO MUSIC SERVICES

Sound Design: Alexis Troy, Wilhelm Dukart

Sound Engineer: Wilhelm Dukart

Sound Mix: Hogarth Worldwide

Voice-over: Peter Searles, Damn Good Voices

Creative Agency

Account Executive: Amy Young (Australia)

Chief Creative Officer: Fabian Kirner

Client Director: Bodo Schiefer

Copywriter: Saurabh Kejriwal

Creative Agency: Grey Germany

Executive Creative Director: Mark Hendy, Neil Elliot

Group Business Director: Claire Manning (Australia)

Head of TV / Production: Dirk Fischer-Rau

Producer: Benedikt Goerts

Senior Art Director: Thiago Jacon

Senior Copywriter: Christiano Rocco

TV Producer: Katinka Wester (Admin)

Production Company

Producer: Thorsten Vogel

Production Company: Hogarth Worldwide

Genres: Animation, Visual VFX, Dialogue

Categories: Dental Care, Beauty & Health, Wed, 27 Apr 2016 09:10:19 GMT