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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Ice Reigns Terror on Sensitive Teeth Sufferers in This Sensodyne Ad
27/04/2016
441
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Grey Germany creates frighteningly amusing faux horror
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Ice and cold foods and drinks send both literal and mythical shivers down the spines of those with sensitive teeth. To promote Sensodyne’s sensitivity tackling toothpaste, Grey Germany created a parodical story of the most sinister and indestructible villain of all times – ice – that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. The story is narrated with an equally frightening monologue and soundtrack to instil fear in the mind of the viewers.

The film was produced by WPP's in-house production department, Hogarth Worldwide. 



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