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ICAD Awards 2018 Announces Winners


The big winners on the night were Boys and Girls advertising who took home a total of 15 bells and Chemistry trolley 3 Golds

ICAD Awards 2018 Announces Winners
“In our 60th anniversary year, ICAD (the Institute of Creative Advertising and Design) has reflected many changes, not just within the industry but within wider society. But what has not changed is our belief in the importance of creativity and our mission to Foster, Promote and Reward creative excellence. 

That aim is just as relevant today as it was back in 1958. With lots more ICAD initiatives to come in 2018, tonight is a high point of our year where we get to celebrate the very best work that Ireland has to offer, recognising the talents and clients that keep the business thriving.” That's according to Rory Hamilton, ICAD President and partner / executive creative director with Boys + Girls at ICAD’s Awards ceremony held in Christchurch, Dublin and hosted by compere Panti Bliss on Friday, May 25, 2018.

A non-profit, membership led body, The Institute of Creative Advertising and Design (ICAD) is based in Dublin and made up of the best creatives in Ireland including its governing board and newly appointed executive board.  
A total of 84 ICAD Awards, known as “Bells”, were presented at the ceremony. 445 entries were received across a range of display, innovation, film, design and craft categories and the winning work represents the highest standard of creativity in Irish advertising and design.  There was a total of 11 gold, 24 silver and 49 bronze bells awarded on the night.

The big winners on the night were Boys and Girls advertising who took home a total of 15 bells, followed by BBDO Dublin with 7, Chemistry with 6 and JWT Folk with 5. Other winning advertising agencies and design studios include Owens DDB, In the Company of Huskies, Publicis Dublin, Havas Dublin, Core, Or Studio, Motherland, Ogilvy, Pull the Trigger and Atelier David Smith.

Rory Hamilton said: “The Catherine Donnelly award is ICAD’s first lifetime achievement award. It is named after one of Ireland’s most respected and best-loved copywriters, Catherine Donnelly. Catherine wrote ads that entered the public consciousness forming part of the fabric of our society, classics like Kerrygold’s “Who is bringing the horse to France” and the Barry’s Tea Christmas Radio ad that is enjoyed to this day.

“Mal Stevenson has 46 years experience in Advertising. During that time, he worked in Young Advertising, McConnells and Arks before becoming Creative Director of Irish International (now BBDO). He has worked on some of Ireland’s best loved campaigns, famous ads for brands like Kerrygold, Aer Lingus, Powers, Budweiser and Guinness where he produced more than a decade of work that became front page news. His Guinness Christmas ad “White Christmas” remains, to this day, a classic.”

Mal Stevenson said: "It has been very hard to win an ICAD award over the years. The standard has always been high which means that the awards themselves have always been cherished. I never expected recognition in my career, I was lucky to do a job that I love, but it is lovely when that recognition comes along. I am honoured to win an award named after Catherine Donnelly, a brilliantly talented writer who I was lucky enough to work with over many years."

Each year, two special client awards are given. The 2018 Client Award was presented to Three (Elaine Carey, Chief Commercial Officer and Aislinn O’Connor, Head of Brand and Marketing Communications), in recognition by the industry of the client deemed to have best supported and encouraged creative excellence.   The winner was selected by an independent jury of Irish and International Creative Directors. In addition, the 2018 Greenhorn Award for a talented newcomer to the industry was won by Katie Kidd, Junior Art Director at Dublin creative agency Boys + Girls. 

The ICAD gold award winners were:  BBDO Dublin’s X-Ray Toy Story outdoor campaign for The Walt Disney Company Ireland, Chemistry for their TrolleyCam film campaign for Lidl Ireland , BBDO Dublin for an over 30 seconds TV commercial titled “I Will Survive” for Quit / HSE, Boys + Girls for an over 60 seconds web film titled “The Invincibles” for Dulux Weathershield, Chemistry for its “Kyl O’Ren” over 30 seconds radio commercial for The Irish Examiner, Chemistry for “Alt Right”, a tactical campaign for The Irish Examiner, Motherland in the Single Direction category for “Soar – it’s just a phase” for Soar, Denis Kilty for Music – New Score Single with his work ”Celebration” for Boys + Girls, Pony Ltd for New Branding Schemes with their “Where We Live” campaign for THISISPOPBABY, Or Studio for their NCAD 2017 Show Catalogue Brochure for The National College of Art and Design and Atelier David Smith for their winning AGI website design for Alliance Graphique Internationale.               
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Boys+Girls, Tue, 29 May 2018 12:10:33 GMT