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Ibotta's Latest Campaign Introduces Us to the Wonderful Concept of 'Money'

Creative 228 Add to collection

BBDO Atlanta breaks through the clutter of other rewards apps with a comedic new ad

Ibotta's Latest Campaign Introduces Us to the Wonderful Concept of 'Money'

Ibotta is a free app that makes every purchase rewarding, letting customers earn real cash back every time they shop online or in store. Recently, Ibotta partnered with BBDO Atlanta to develop a national ad campaign focused on breaking through the clutter of other rewards apps. 

With Ibotta, instead of earning rewards points, you truly get cash back. Real cash. So BBDO Atlanta positioned Ibotta as the company that brings you “Money”: a new, life-changing product that people would recommend to their friends. The campaign is running on TV and online. 



Editing and directing of the spot was done in-house, while partnering with Atlanta-based Picture Perfect DP, Willie Giles and team.

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Client

Advertiser: Ibotta

Production Company

Production Company: Picture Perfect

Producer: Chelsea Phillips

DOP: Willie Giles

Creative Agency

Creative Agency: BBDO Atlanta

Chief Creative Officer: David Lubars (Worldwide), Robin Fitzgerald

Creative Director: Derrick Ogilvie, Jon Mueller

Group Creative Director: Craig Miller

Senior Producer: Renee Royal

Editor: Janna Swanson

Genres: Comedy

Categories: Consumer Electronics, Mobile Devices

BBDO North America, Tue, 13 Aug 2019 17:08:39 GMT