After almost two years of battling Covid-19 and adapting to new norms as a society, we have witnessed countless moments of Malaysia’s true spirit of selflessness. As 2021 draws to a close, Digi continues to celebrate the little acts of going beyond oneself for family and strangers alike all across the country.
In collaboration with Naga DDB Tribal and Mojo Films, Digi has released a heartwarming short film, titled, 'Pemeri'. Taking inspiration from the Iban community and their cultural practices, we see the story of an Iban boy, Kevin who puts the needs of others over his own Christmas wishlist. In the end, his selfless act for a neighbour reveals how much a selfless gift can last a lifetime for others.
Bernard Lee, Digi’s head of marketing services said: “Sometimes, the small acts of sacrifice and kindness can be just as powerful as a grand gesture. When we are kind to one another, it can have a lasting impact on the recipient. Selflessness truly is the best gift we can give someone this season. On behalf of Digi, we would like to wish everyone a blessed and safe holidays and New Year. May we continue spreading kindness and compassion to everyone around us, especially those in need.”
Naga DDB Tribal’s creative director, Ellison Fernandez, said: “The story of Christmas is a universal one of giving, inherently part of what Malaysia has always been. We wanted this year’s story to be about Christmas here in our home. So, we reflected the way it is celebrated by communities in East Malaysia. We have Mojo Films to thank for making this story come to life in a year filled with so many challenges. We would like to also wish all Malaysians peace and blessings for the season and everything good for the year ahead.”