International business development firm iartists is extending its global reach even further through a strategic partnership with EYEQ & Company (EYEQCO), a production company that focuses on business development in Asia.
“With iartists, we envisioned a truly international company working across continents and bringing cultures together to offer the best resources possible,” explains Danixa Diaz, Founder/Executive Producer of iartists. “There are no geographical boundaries anymore. Having this alliance with EYEQ, and other global companies, means that no matter the location, platform, device or space, we can offer world-class solutions to our clients.”
Founded by Kyu Rhee, EYEQCO represents rosters of international creative productions and directors from the US and South Korea, working in commercial advertising, motion graphics and digital animation. Rhee, who holds BFA and MFA degrees from Parsons School of Design, has formerly held positions as Executive Creative Director/Founder of Bread, Creative Director at eyeballNYC and most recently, Creative Director for PlanetV in Korea.
“iartists and EYEQ & Company will offer a wider range of flawless production services, by sharing the strength of each other’s roster regardless of client's location,” says Rhee, who also serves as Executive Producer of EYEQCO. “Our strategic partnership will bring better opportunities for clients and ad agencies to find the best fit for their upcoming project, and for production companies and directors to expand to different countries.”
Diaz and Rhee have been collaborating for nearly a decade, working remotely on many projects, from commercials to jumbotron content for Times Square and Picadilly Circus. As communication and secure file-sharing became more feasible and efficient online, the two realized the opportunities and practicalities of working seamlessly between overseas companies and clients.
“I’ve had the chance to work with clients in Korea and other countries in the region since starting my career in Miami many years ago,” concludes Diaz. “I personally love Korean creative sensibilities and superb technical knowledge. Kyu and I have a long history, so it was natural for us to band together as the go-to producers and creatives when clients are searching for the right partners.”