IAPI hosted the annual Cannes-alysis event, albeit online this year, to go behind-the-work and hear case studies from Ireland's shortlisted and award-winning campaigns that made the 2021 International Cannes Lions Festival of Creativity the best year yet for Ireland in the global competition.
Not only did Rothco, part of Accenture Interactive win a Grand Prix, and Boys + Girls win a Gold for Creative Effectiveness, but PHD Media were short-listed for their Guinness ‘Gogglebox’ campaign and IAPI's Cannes Young Lions PR team came away with Silver from the global competition – a massive feat for such a young team!
The line-up of exceptional speakers who will present their work, provide tips on how to grab the jury's attention, and share what they learned from their Cannes Lions experience included:
The event was moderated by Charley Stoney, CEO, IAPI, and with a welcome address to delegates by Liam Kavanagh, managing director, The Irish Times.
IAPI is Ireland's official Cannes Lions festival representative and are proud as lions with the awards won this year! Especially as it coincides with the recent launch of IAPI's creative platform 'Ireland: Where Creative is Native' supported by The Irish Times that showcases the power and capability of Irish creativity to the wider world.