Thanks to the generous sponsorship of DMG Media, Radiocentre Ireland, PRII, PRCA, Pull the Trigger, Sky Media Ireland, Meta, Smurfit Kappa and Core, IAPI were thrilled to once again launch the national Cannes Young Lions competition in Ireland.
This competition hasn’t been run since 2020 as the team selected in 2020 went on to represent Ireland at the global competition in 2021. The Young Lions competition gives the next generation of industry superstars the chance to prove themselves answering a charity brief under intense pressure.
In 2022, IAPI will be selecting seven teams to represent Ireland across the categories of Print, Media, Public Relations, Film, Digital, Design and Young Marketers.
Vital information given at the launch included the news that the Global Young Lions competition will once again be digital in 2022. This decision has been made by Cannes Lions International for a number of reasons including making competing equitable and fair for all globally, even those in countries with lower vaccine rates plus avoiding additional costs e.g. testing, quarantine hotels for those travelling from further afield. IAPI will still bring all seven winning teams to the festival in June as their prize but the international competition will already have run over a three-week period from 16th May to 7th June prior to travel.
In addition to this, due to missing a year for the pandemic and to capture missed Young Lions - the global competition is giving an extra year's allowance in 2022. Competition will be open to those 31 AND UNDER! You must be born on or after 24th June 1990.
Katherine Ryan, programme director, IAPI said: “This competition is one of my favourite IAPI activities and I missed running the national heat so much in 2021. I am so happy to see it back. I can’t wait to see the work that the teams will produce this year for our chosen charities which will be revealed on the briefing day on Friday 18th February. We hope you’ll be able to take part and best of luck.”
To rewatch the launch, visit here.
Competition Registration will open on Monday 31st January and more information will be found on iapi.ie.