Ian Wright Gets Nostalgic in Launch of adidas’ Banana Arsenal Away Kit
North London club hero reflects on the ‘90s, when he wore the much loved yellow kit
Iris’ latest iteration of the Arsenal campaign is out, this time focusing on the new Banana skin away kit.
The launch of the kit follows the renewal of their successful partnership in the ‘90s with adidas. The away kit pays homage to the much loved ‘Bruised Banana’ away kit of the ‘90s – a nod to the renewal of their successful partnership and club’s performance during that point in history.
After the hype of the home kit launch seen earlier this month
, adidas and Iris have launched the refreshed away kit across social, retail, print and OOH – incorporating current first team players alongside club legend Ian Wright, with ‘90s inspired props, craft and London locations to accompany the kit launch.
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Director: Ewen Spencer, Theo Cottle
Producer: Amber Felix
Production Company: Friend
Photography: Ewen Spencer, Theo Cottle
Studio: Adam Brocklebank
Account Managers: Theo Jenkins, Lottie Tonks
Art Buying: Lu Howlett, Christine Pagliarini, Dawn Moretti, Paris Bennett
Artwork: Billy Thomas, Tom Park, Kyle Nagle
Creative Agency: Iris
Design: Dave Missen, Rosie Thomas
Producers: Louise Bent, Michael Hanney
Retouch: Kevin Relf, Paul Johnstone, Sophie Hewitt, Cat Wood
Genres: People, Dialogue
Categories: Clothing and Fashion, Sportswearlbbonline.com, Wed, 17 Jul 2019 16:41:20 GMT