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Ian Wright Gets Nostalgic in Launch of adidas’ Banana Arsenal Away Kit

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North London club hero reflects on the ‘90s, when he wore the much loved yellow kit

Ian Wright Gets Nostalgic in Launch of adidas’ Banana Arsenal Away Kit
Iris’ latest iteration of the Arsenal campaign is out, this time focusing on the new Banana skin away kit.

The launch of the kit follows the renewal of their successful partnership in the ‘90s with adidas. The away kit pays homage to the much loved ‘Bruised Banana’ away kit of the ‘90s – a nod to the renewal of their successful partnership and club’s performance during that point in history. 

After the hype of the home kit launch seen earlier this month, adidas and Iris have launched the refreshed away kit across social, retail, print and OOH – incorporating current first team players alongside club legend Ian Wright, with ‘90s inspired props, craft and London locations to accompany the kit launch.


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Production Company

Director: Ewen Spencer, Theo Cottle

Producer: Amber Felix

Production Company: Friend

Other

Photography: Ewen Spencer, Theo Cottle

Studio: Adam Brocklebank

Creative Agency

Account Managers: Theo Jenkins, Lottie Tonks

Art Buying: Lu Howlett, Christine Pagliarini, Dawn Moretti, Paris Bennett

Artwork: Billy Thomas, Tom Park, Kyle Nagle

Creative Agency: Iris

Design: Dave Missen, Rosie Thomas

Producers: Louise Bent, Michael Hanney

Retouch: Kevin Relf, Paul Johnstone, Sophie Hewitt, Cat Wood

Genres: People, Dialogue

Categories: Clothing and Fashion, Sportswear

lbbonline.com, Wed, 17 Jul 2019 16:41:20 GMT