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Creative in association withGear Seven
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Ian Wright Gets Nostalgic in Launch of adidas’ Banana Arsenal Away Kit

17/07/2019
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North London club hero reflects on the ‘90s, when he wore the much loved yellow kit
Iris’ latest iteration of the Arsenal campaign is out, this time focusing on the new Banana skin away kit.

The launch of the kit follows the renewal of their successful partnership in the ‘90s with adidas. The away kit pays homage to the much loved ‘Bruised Banana’ away kit of the ‘90s – a nod to the renewal of their successful partnership and club’s performance during that point in history. 

After the hype of the home kit launch seen earlier this month, adidas and Iris have launched the refreshed away kit across social, retail, print and OOH – incorporating current first team players alongside club legend Ian Wright, with ‘90s inspired props, craft and London locations to accompany the kit launch.


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