Ian Pons Jewell is an award winning commercial and music video director from London, known for his surreal take on urban life and inventive narratives . He is currently resident in Bolivia where he is able to take full advantage of the amazing local talent and locations throughout South America. His recent work includes music videos for Naughty Boy, Tinie Tempah, Crystal Fighters and DJ Shadow. He was nominated for Best New Director and won Best Urban Video on a Budget at the UK Music Video Awards in 2011. His short films have also received international film festival acclaim. In addition Ian has directed two theatre plays and is developing his first feature film.