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Ian Pons Jewell Dreams Up 'A New World to Play In' for Apple

Creative 535 Add to collection

The Reset director follows up last week's brilliant Three UK ad with another slickly produced piece of film

Ian Pons Jewell Dreams Up 'A New World to Play In' for Apple

Apple has debuted its game subscription service with typically vibrant spot from director Ian Pons Jewell (who is on somewhat of a role it seems after the launch of last week's Three UK ad).

'A New World to Play' is set to Dean Martin's 'Welcome To My World' and traverses in and out of real life scenes and in-game experiences with brilliantly fluidity thanks to editing work from Whitehouse Post's Tobias Suhm and VFX from Framestore.

Commuters, kids in the back of cars, fliers and couch-laden millennials dive into games such as Skate City, Lego Brawls and Oceanhorn 2: Knights of the Lost Realm.

Check out the spot below. 

Apple - 'A New World To Play In'
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Director: Ian Pons Jewell

Producer: Chris Avery @ Apple

Writer: Jordan Pories

Creative Director: Hamish Pinnel

Art Director: Esteban Cardona

Group Creative Directors: Sam Oliver & Carl Broadhurst

AD Producer: Jacob Stitzel

Production Company: Reset

Managing Director: Dave Morrison

Executive Producers: Deannie O'Neil & Jen Beitler

Head of Production: JP Colombo

Producer: Megan Moore

Director of Photography: Mauro Chiarello

Director’s Assistant: George Daniell

Casting: Majo Gallardo

Costume Designer: Nayeli de Alba

Production Service

Production Service Company: The Lift

Producer: Fuad Abded

Managing Director: Avelino Rodriguez

Production Manger: Israel González Cadena

Unit Manager: Vladimir Espinoza

Production Coordinator: Liliana Huacuja

APOC: David Carretero

Script: Andrea Eduardina

Key PA: Juan Tovar

Production Assistants: Erick Ávila, Miguel Luna, Isaac Alvarez

Runner: Paulina Camacho

Chaperone: Paulina Marín

Chaperone: Paulina Maqueda

Locations Manager: Sergio Aguilar

Locations Assistants: Itzia Rojas, Rodrigo López, Eduardo Gutierrez, Andrés Macías, Juan Chávez

1st AD DGA: Robert Phillips

1st AD: Sandra Mayerstein

2nd AD Vala Cárdenas

2nd AD: Lorenza Ramos

1st AC Horacio Vega

2nd AC: Adonay Meza

Camera PA: Edson Reyes

DIT: Julio Cesar Gonzalez

Data Manager: Hayde Medina Corona

VTR Operator: Jonathan Fernando Noriega Hernández

VTR Assistants: Eduardo Martinez & Miguel Valdez

Wheels Operator: Felipe Pérez-Burchard

Steadicam Operator: Gerardo Manjarezz

Trinity Operator: Niels Lindelien

Gaffer: Leonardo Julián

Key Grip: Juan Antonio Aguilar López

Key Grip: Jose Marcos Vilchis

VFX Supervisor: Daniel "Chovy" Cordero

VFX Assistants: Rafael Santana Cruz & Francisco Ruben Perez Reyes

Production Design

Production Designers: Robin Brown & Margarita Laborde

Hair & Make Up: Chela Olea

Hair & Make Up Assistants: Yoali Cortés, Ixchel Cortés

Stunt Coordinator: Tomas Guzman

Art Coordinator: Katia Duarte

Propmaster: Diego Téllez

Decorator: Melinda Ridaura

Decorator: Sandra Jalife

Art Assistant: Jessica Peralta

Wardrobe Coordinator: Giselle Arriaga

Wardrobe Assistants: Rodrigo Montoya, Paulina Regalado, Christian Fernando, Rocelia Alexandra

Graphic Design: Mireya Guerrero

Renders: Hugo Jiménez

Swings: Daniel Hernández, Jesús Enriquez, Aldo Márquez, Juan Cisneros, Néstor Luna, Luis Hernández, Gabriel Cabrera.


Edit Company: Whitehouse Post, Los Angeles

Editor: Tobias Suhm

Executive Producer: Joanna Manning

Post Producer: Jordan Stricklin


VFX Company: Framestore

VFX Supervisor: James Rogers

Senior Producer: Joe Greenberg

Art Director: Carlos Vidal

Lead Data Wrangler: Fabio Zapata

Data Wrangler: Juan Colon

Coordinator: Evan Kanter

Genres: Visual VFX, People

Categories: Consumer Electronics, Mobile Devices

LBB Editorial, Mon, 02 Mar 2020 17:14:45 GMT