Ian Davidson has joined Innocean to head up the sponsorship and events team.
comes highly credentialed having spent considerable time at Havas
Sports and Entertainment and Octagon. Prior to that, he worked with Red
Bull in the UK.
Says Peter Fitzhardinge, CEO,
Innocean: "Ian has a great track record in activating sport sponsorships
and his considered and thoughtful Scottish style won me over. He will
bring a lot to the role and to the team."
Davidson: "I was attracted to the role as it's a huge opportunity to
work with some of the best sponsorships in the country and I'm looking
forward to delivering work that will represent a benchmark in leverage
and activation for our clients. Working with the talents of people like
Steve Jackson and his creative team was a real drawcard."
has a considerable portfolio of sponsorships under its care including
The Australian Open Tennis, Hyundai A-League, The Matildas, Australian
Open Golf and teams across the NRL and AFL codes.