IAG Teams Up With The Monkeys To Take Its Creative Agenda Into The Future
IAG has appointed The Monkeys as the lead
creative agency for IAG and its stable of brands, including NRMA
Insurance and CGU Insurance.
The move follows the appointment of
IAG's new Chief Marketing Officer, Brent Smart, who joined in February
this year. With a career spanning over two decades in adland, including
CEO stints at Saatchi & Saatchi New York and Colenso BBDO Auckand,
Smart has a strong creative vision for IAG and its brands.
Smart's
experience agency side, coupled with The Monkeys' reputation and track
record, means there has not been a competitive pitch process for this
work.
Says Smart (left): "We strongly believe The Monkeys have the right creative
pedigree, strategic vision and cultural fit. This appointment means we
have made the decision not to renew our contract with our incumbent
partner M&C Saatchi. We have valued the work we achieved together
during our three year partnership, but feel now is the time to move on.""We have huge creative aspirations for our brands and The Monkeys are the right partner to help us realise those aspirations. We just love their obsession with the work, believe in their team's strategic vision and feel there is a real cultural fit with our new marketing team. I would also like to recognise the contribution M&C Saatchi has made to our business over the past 3 years and thank their team for their hard work and dedication, we wish them nothing but success."
Says Mark Green, Group CEO The Monkeys: "We love working with ambitious clients and Brent and the team at IAG will be great partners. The team at The Monkeys cannot wait to get started."
IAG's relationship with media partner Mindshare remains unchanged.
