Wed, 15 May 2019 03:36:57 GMT
Busy people need insurance more than anyone. They are the ones who leave the iron on as they rush out the door, reverse their cars into poles as they race from school drop-off to that meeting they’re already late for.
Unfortunately, busy people don’t have time to read every line item on their insurance form, let alone watch an insurance ad. That’s why you leave your insurance to the experts at State.
This week, State has re-launched with a modular campaign that speaks to busy individuals. But these people don’t have time for things that aren’t relatable, so Colenso BBDO has created a modular language and art direction system that allowed State to tell one-to-one stories.
By starting a conversation with the right people, in the right moment, with the right message, State has been able to cut the expected insurance jargon and showcase the value of insurance at relevant times of the day.
Says Maria Devereux, creative director, Colenso BBDO: “If you’re going to take the time to look at one of our ads, the least we can do is make it relevant to you.”
Categories: Insurance, FinanceColenso BBDO, Wed, 15 May 2019 03:36:57 GMT